What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Daniel T.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Sep 2021
Powerful website tracking and advertisement tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has the most great features that enables our team to track landing pages and the traffic flow on our websites.
What is your favorite aspect of this product?
Integration of Google Analytics with Google Ads was easy and very productive in boosting our marketing processes. It shows us the exact data of our customers that interact with our websites and gives best channels of planning online campaigns. It shows our marketing teams geographical locations of our clients and how they can be approached to create more leads.
What do you dislike most about this product?
I have no dislike from the operation and performance of Google Analytics.
What recommendations would you give to someone considering this product?
This is great marketing and sales lead product that is easy to use and deploy in any business enterprise and I totally recommend.
Pros
- Effective Service
- Inspires Innovation
- Saves Time
- Fair
Rajat K.
- Role: Consultant
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Sep 2021
Easy to implement, use and take data based action
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Organic & Google AdWords data
What is your favorite aspect of this product?
Collective data of Marketing and Product to see complete funnel
What do you dislike most about this product?
The visualisation needs lot of improvement
What recommendations would you give to someone considering this product?
Go for it especially for newly launched websites and Apps
Pros
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
- Enables Productivity
Anne W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Sep 2021
Fantastic website monitoring software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics monitors progress of websites and how our organization is interacting with our clients.
What is your favorite aspect of this product?
I like the capability of this platform to give us insights on the appearance of future markets of our products and services and prepare. Planning and delivery of better service delivery is well organized across our enterprise. It has promoted the growth of our organization by predicting risks that may occur from various processes and how they can be avoided on time.
What do you dislike most about this product?
I have not disliked anything from the performance of this great product since I started using it in our company.
What recommendations would you give to someone considering this product?
Google Analytics is the best platform for monitoring business performance and giving marketing analytics.
Pros
- Inspires Innovation
- Fair
- Acts with Integrity
- Includes Product Enhancements
