What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Best for teacking website and app status.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the main reasons to appreciate Google Analytics is that it is free, quick, and easy to use. It gives you access to a lot of the information you need after it's set up, such as where your traffic is coming from, who's buying what, and a full, itemised sales history.
What is your favorite aspect of this product?
The opportunity to monitor the website traffic increase in real time. That, plus the flexibility to create your own customised reports. I've been using Google Analytics for the past 5-6 years, and all I can say is that without it, tracking things will be quite difficult.
What do you dislike most about this product?
I believe there is nothing to dislike about Google Analytics, Personally I never faced any issue in tracking and monitoring my websites and applications.
What recommendations would you give to someone considering this product?
All marketers should take advantage of Google Analytics, a great platform and indispensable tool. You can get insights into Google Analytics for free that are expensive through other tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anshuman S.
- Role: Consultant
- Industry: Banking
- Involvement: End User of Application
Submitted Oct 2021
"Google Analytics Review"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it's known as the king of the industry and it's free. The real-time access to your website's data and authentic insights is the best thing in google analytics that motivates me to choose this platform over others
What is your favorite aspect of this product?
Detailed, easy to use reporting Tracking in detail the traffic on the website. Multi-user functionality.
What do you dislike most about this product?
UI can be clunky. it is relatively hard to organize events
What recommendations would you give to someone considering this product?
Google Analytics is well suited for websites, web applications, and games. Google Analytics is less appropriate for the scenarios involving mobile native applications and games even though it is usable - there is just room for improvement. So being a user of Google analytics, I can conclude that, the software can be used almost in every field.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Matteo B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost/Benefit relationship
What is your favorite aspect of this product?
List creation
What do you dislike most about this product?
Mismatch data with some integrations
What recommendations would you give to someone considering this product?
Learn all the possibility you can achieve and all the insight you can get from it
Pros
- Continually Improving Product
- Includes Product Enhancements
- Helps Innovate
- Performance Enhancing
