What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Matteo B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost/Benefit relationship
What is your favorite aspect of this product?
List creation
What do you dislike most about this product?
Mismatch data with some integrations
What recommendations would you give to someone considering this product?
Learn all the possibility you can achieve and all the insight you can get from it
Pros
- Continually Improving Product
- Includes Product Enhancements
- Helps Innovate
- Performance Enhancing
Naveeth M.
- Role: Student Academic
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
searching for free analytics this is for you
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
My Opinion about google analytics 1. Campaign Measurement - Traffic 2. Audience reports - Know your users 3. Track your Goals - Website conversions & user activity 4. Flow visualization 5. Custom reports
What is your favorite aspect of this product?
My view about the product of Google analytics is free of cost to use, easy to set up, this product helps to improve website usability
What do you dislike most about this product?
Giving Big Too much information and keep track on conversions
What recommendations would you give to someone considering this product?
If you are a beginner this product is for you..May be after that you can upgrade to so on so product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Esther R.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Sep 2021
Google Analytics's Accuracy Is Out of This World
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics enables us to track traffic on our website so easily. Therefore, it is better tool that its alternatives. Moreover, it is fast and reliable.
What is your favorite aspect of this product?
I like the amazing capabilities of Google Analytics. It helps us monitor our website easily and get more insights about how our visitors are reacting on our website. It is also a user-friendly tool
What do you dislike most about this product?
Google Analytics has been so impressive. I have not experienced any challenge since I started using Google Analytics.
What recommendations would you give to someone considering this product?
You will love the amazing features and capabilities of Google Analytics. I recommend it to you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
