What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sushil A.
- Role: Information Technology
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2021
Excellent tool for the analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The results derived from this application are very comprehensive and easy to understand.
What is your favorite aspect of this product?
The favorite aspect is to bring this tool for analyzing the websites and provide the feedback on the website so that the features can be further more enhanced.
What do you dislike most about this product?
The costing of the tool is bit more
What recommendations would you give to someone considering this product?
Best analytical tool for your website
Pros
- Transparent
- Helps Innovate
- Continually Improving Product
- Reliable
Florent D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Great simple analytical tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
For the free version you are provided with a great set of features, natively integrating with data visualization tools (like data studio)
What is your favorite aspect of this product?
Price, number of features out of the box, possibility to integrate more with custom datalayer
What do you dislike most about this product?
You need to integrate with another tool if you want custom dashboards
What recommendations would you give to someone considering this product?
Make sure you are well trained to exploit 100% of its capabilities
Pros
- Helps Innovate
- Generous Negotitation
- Transparent
- Reliable
Sandeep k.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2021
Great tool for analysing and decision making
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It gives bunches of bits of knowledge to a site without any problem. The mix with a site is genuinely simple and the information and perspectives that are given are acceptable. With some preparation, one can make valuable reports that can assist with working on a site's presentation. There is a great deal one can do with the information given and the reconciliations it permits.
What is your favorite aspect of this product?
Google Analytics is the best apparatus to follow your site movement. we can gauge and make the objectives. it shows a lot of information. simple to set up for web android or ios having a decent UI. additionally best for online business, we can follow our exchange, the site hit we can make pipes. we can see continuous guests. help to make showcasing methodologies.
What do you dislike most about this product?
There is almost no data in regards to preparing or the initial steps to utilising Google Analytics. The holding-up interaction to get the real information is somewhat late to follow continuously. Minimal specialized help.
What recommendations would you give to someone considering this product?
My overall experience in Google Analytics has been great, this stage has been absolutely simple to use. Since I began using it, I immediately adjusted to its activity and had the option to accurately screen all the traffic of my organization's site, and it additionally permitted me to know the specific area of the visits. Google Analytics is a liquid stage, it gathers information right away, produces diagrams and reports consequently with the goal that the client can investigate this data and know what the future visualization has on your site. I have no bad things to say about Google Analytics, I am totally happy with its overall activity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
