What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Juan R.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2021
A must-have tool for any site administrator
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's quite useful and completely free. You can not only easily check and quantify the number of accesses every hour, but you can also include a variety of data such as where you came from and how long you remained, which aids the client's pitch. It is a popular tool for visualizing anything. Customers who have spent hundreds of thousands of dollars on pointless analysis are pleased with the prospect of saving money by switching to us. Because the information requested by clients is concise, it is best to give it in PDF format.
What is your favorite aspect of this product?
Recognize the specifics of the attachments. The reaction to SNS articles is simple to comprehend. It's simple to figure out where the person came from and the page they visited. You may experiment with different types of material to see what works best, and the quality of your articles will increase as a result. Complex analyses are, without a doubt, an essential tool because they may be related to the following idea.
What do you dislike most about this product?
I'm bewildered since the user interface changes so regularly. The terminology is difficult to grasp and takes some getting accustomed to. I need to study, but the manual is tough to understand.
What recommendations would you give to someone considering this product?
It is a tool that should be used in all circumstances. You can see what you can't see, which makes it easier to plan a strategy. If you haven't already, I think it's safe to start now. Even if you're a newbie, if you keep studying, you'll be able to figure it out!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jayant K.
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Nov 2021
Easy to use and a staple for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features it offers for Website analytics is very good
What is your favorite aspect of this product?
Its ease of usability and the way it helps the analytics for website traffic, audience segmentation, conversion rate etc is really good
What do you dislike most about this product?
It does not has good user pathing features like Adobe Analytics has.
What recommendations would you give to someone considering this product?
Its good for small companies and very cost effective.
Pros
- Helps Innovate
- Altruistic
- Acts with Integrity
- Continually Improving Product
Isménia M.
- Role: Information Technology
- Industry: Communications
- Involvement: Initial Implementation
Submitted Nov 2021
Very good for traffic analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Compared to other applications, Google Analytics is an excellent tool for SEO and performance tracking. Fluid and with information too rich for the business. Application works very well, it is intuitive and essential for anyone who wants to keep track of their website access statistics
What is your favorite aspect of this product?
The app is great, it serves the search for quick reports that don't require crossing a lot of data. I get full control of real-time site indicators, user behavior, dashboard, audience, including bounce rate,
What do you dislike most about this product?
One of the things I don't like about Google analytics is the fact that sometimes some of the data presented is outside the measured time unit. For example, in average time on page, values are not in minutes but in seconds, making it confusing
What recommendations would you give to someone considering this product?
People let's download Google analytics is a great application, easy to use and meets the need for quick data analysis, it has been improving with each version
Pros
- Reliable
- Efficient Service
- Saves Time
- Respectful
Cons
- Charges for Enhancements
- Less Productive
- Vendor's Interest First
