What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Serena S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2021
Very helpful tool to help with business growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I love how easy GA is to use. I haven't been the one to review past analytics but GA makes it easy for me to read the graphs they report on. I fully understand what I'm looking at when I cue up my GA account.
What is your favorite aspect of this product?
I actually like the mobile view the best. Its easy to just cue up and review my performance.
What do you dislike most about this product?
I don't have anything to dislike about GA right now. It gets the job done.
What recommendations would you give to someone considering this product?
I would say to be sure you have your account hooked up correctly and to start using it right away. Data doesn't lie and is essential in growing your business. GA makes it easy and inviting to access your data and use it to your discretion.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Zee G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
THE Analytics you need for your business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I love the intuitiveness of GA and the fact that it takes five minutes to set up a new property.
What is your favorite aspect of this product?
I have been using Google Analytics since 2013 and it has been a great journey. This tool helped me analyze the customers' profiles for my businesses and clients' businesses that I helped run. One of the best aspects is the simple integration and the insights.
What do you dislike most about this product?
I can't think of anything in particular. Probably my least favorite thing was setting up goals because it required more coding on the website side (and therefore involved more people than just me.)
What recommendations would you give to someone considering this product?
It's free (the standard version) so try this tool first. If you ever find anything that GA doesn't have - look again and then, perhaps, switch to something else. But in my personal experience of over 8 years, GA always provided all the instruments I needed.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Aanchal A.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2021
Google Analytics is a no-brainer.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Mobile accessibility - For me, this is a vital component of my Google Analytics experience. The ability to access Google analytics on my mobile phone browser and measure the effectiveness of specific campaigns we run, is very priceless.
What is your favorite aspect of this product?
I like the ability to track customer journeys ,on Google analytics. This makes it easier to follow the end point of visitors to our website, without complexities . This is very important when I need to quickly glance through, the performance rate of specific marketing initiatives.
What do you dislike most about this product?
Google analytics does not integrate with enough third party software products. Especially, our business intelligence tools.
What recommendations would you give to someone considering this product?
There is no reason for any marketing department, not to make use of Google analytics. It simply provides a level of insights, which no other software tool can match.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
