What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Henrick H.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Dec 2021
Google has never disappointed us
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is fast and reliable. Moreover, the insights we get when using Google analytics are accurate.
What is your favorite aspect of this product?
Implementation of Google Analytics is very easy. It helps us to know and understand our business better. Google Analytics is also very accurate.
What do you dislike most about this product?
Nothing at all. I love how impressive Google Analytics has been.
What recommendations would you give to someone considering this product?
I recommend Google Analytics to every business that wants to understand its clients online. It is an affordable analytics software.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Ivan B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2021
Excellent tool to support SEO projects
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Native integration with other Google platforms
What is your favorite aspect of this product?
Goal setting
What do you dislike most about this product?
There is no way to migrate the data to version 4
What recommendations would you give to someone considering this product?
Before installing GA, take training with Google
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Anna M.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Dec 2021
Very cost effective and easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The cost. You get a robust amount of data for much less than what competitors are charging.
What is your favorite aspect of this product?
The ecommerce data and revenue data.
What do you dislike most about this product?
The layering on of data when trying to do cross analysis and are limited to 2 data fields. Also the left hand column with all the different views got so long that its sometimes hard to find which view you are looking for.
What recommendations would you give to someone considering this product?
Go for it, easy to use and can help you make value business decisions.
Pros
- Continually Improving Product
- Performance Enhancing
- Includes Product Enhancements
- Helps Innovate
