What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Roldan B.
- Role: Industry Specific Role
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2024
Google doesn't disappoint!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The quality from Google doesn't disappoint, Google is a major player and it shows in the products they come out with.
What is your favorite aspect of this product?
Probably the interface, it makes it very easy to read and enable its user to apply the information in our daily operations.
What do you dislike most about this product?
Not much to say, Google usually addresses any issues we have very swiftly and efficiently when we need help.
What recommendations would you give to someone considering this product?
Probably the first and only analytics software you may ever need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rashi M.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Great features, but a bit pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The comprehensive features, user-friendly interface, and vendor support makes it a superior tool amongst others.
What is your favorite aspect of this product?
the best part about google analytics is it being a versatile tool that creates an accurate web analysis report for my company's performance
What do you dislike most about this product?
there is nothing to dislike about it, although, i feel it is a bit pricey and require special initial training before use
What recommendations would you give to someone considering this product?
I would say, to use this tool to its fullest, get the initial training done
Pros
- Performance Enhancing
- Saves Time
- Client's Interest First
- Security Protects
Gaurav G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Good product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics ease of integration is one of the aspects
What is your favorite aspect of this product?
Ease of integration in any application
What do you dislike most about this product?
Good product. My experience has been good with it.
What recommendations would you give to someone considering this product?
It can give us variety of data and can integrate with other software's for logging and monitoring user behavior.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
