What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Best web analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very easy to use, which is one of the best things about Google Analytics when compared to other similar analytics products, GA has a lot of resources provided by the academy which makes the users go through and build up the base.
What is your favorite aspect of this product?
Personally, GA makes the custom events sound and being deployed so easily. All the goals (e-commerce) for the conversion events have been our key strengths provided by GA
What do you dislike most about this product?
For eCommerce businesses the conversion events, conversion tracking and goals are not 100% accurate which makes analysts hate google analytics at times as we have to manually count the conversions
What recommendations would you give to someone considering this product?
It's a must-have platform for all kinds of companies, this makes you understand your customers better, their path journey to purchase, the conversion funnel and helps businesses to come up with strategies to overcome obstacles for customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Partha s.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2021
Unique tool for traffic measurement in websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Most accurate analytics and metrics makes Google Analytics on top.
What is your favorite aspect of this product?
Understand customers behavior through traffic measurement metrics.
What do you dislike most about this product?
Sometimes integration is a bit complex.
What recommendations would you give to someone considering this product?
Give a try to Google Analytics standard version free. Just an amazing tool to measure your websites traffic.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adam Š.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2021
Incredible product providing deep analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the most advanced, complex website Analytics tool. No other product can provide such a deep analysis of visitors of your website.
What is your favorite aspect of this product?
Google Analytics provides not only historical data, but also real time data about your visitors. You can create your own campaigns and metrics.
What do you dislike most about this product?
Recent switch to a newer version changed the user interface to a large extent. Users will have to learn how to navigate through the new interface.
What recommendations would you give to someone considering this product?
Google Analytics is your go to tool for web optimization, search engine optimization, conversion optimization and learning more about your visitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
