What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Basant K.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2022
Google analytics is good for everyone
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's user friendly
What is your favorite aspect of this product?
Analysis of data
What do you dislike most about this product?
Data limited showing
What recommendations would you give to someone considering this product?
Yes ofcourse
Pros
- Continually Improving Product
- Unique Features
- Caring
- Respectful
Sadaf F.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2022
Relevant but for niche market
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of implementation and lowest training cost due to familiarity of the environment for all the Google users
What is your favorite aspect of this product?
The visuals quality and the built-in insights generator
What do you dislike most about this product?
The limitation of data connections to survey servers
What recommendations would you give to someone considering this product?
You might need to use this in mix with other visualisation tools to completely fulfil the business intelligence requirements
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Bryan M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Essential Analytics for Web Properties
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Comprehensive analytics with helpful segmentation features
What is your favorite aspect of this product?
Easy to implement and low cost
What do you dislike most about this product?
It isn’t always clear what some updates do. I wish there was more easily accessible communication about major updates to the product.
What recommendations would you give to someone considering this product?
Unless you plan to start with the most privacy focused analytics options, Google Analytics is a great analytics tool to start with for websites, SaaS, and mobile apps.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
