What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Jon W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Great detail on a client's journey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics made it really easy to see the website journey of a client and what was the most important parts of the site. The free price point was a huge selling point to start.
What is your favorite aspect of this product?
The detail you can get into on the client journey
What do you dislike most about this product?
There are a few next-level features that become paid options which can produce a lot of great value (adwords, etc)
What recommendations would you give to someone considering this product?
I think setting this up is a no brainer especially because the low entry point. If you're looking for more compare and contrast.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Alyssa G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Good enough with a Slight Training
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is a wealth of helpful data available for analyzing user activity on our page and evaluating traffic patterns. The system flow style behavioral tree, which depicts the flow between site-to-site as users traverse the webpage where the greatest drop-offs happen, is a preferred element.
What is your favorite aspect of this product?
It allows you to go deep inside your advertising and observe what users are looking and how many discover you on net.
What do you dislike most about this product?
Google does change their platforms frequently and it can be confusing when they change and reorganize the options. What I dislike the most about Google Analytics’ is, I find it a little confusing between the different types of campaigns and keywords. I am sure with little training things would be easier to understand.
What recommendations would you give to someone considering this product?
I would strongly advise you to think into taking a short course or getting some guidance to assist you better comprehend all of the advantages that Google Analytics will have to offer.
Pros
- Saves Time
- Respectful
- Helps Innovate
- Continually Improving Product
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Such a powerful product, it's crazy that it's free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features are seriously advanced for a free product.
What is your favorite aspect of this product?
Segmenting data to see how different visitors behave and convert on our website.
What do you dislike most about this product?
There are a lot of reports not even used, simply because there are so many.
What recommendations would you give to someone considering this product?
Do the Google certifications in Google Analytics, they are useful for understanding the basics.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
