What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Trisha D.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Analyzing Traffic Channels & Referrals
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ability to analyze trends over time of active website users in a visual way differentiates Google Analytics from other providers. The platform is easy to browse though, with no lag time.
What is your favorite aspect of this product?
The ability to analyze user sessions by time, country, device and even pages is breathtaking. The possibility to set goals make this tools more than just a mere analytical medium, but rather one than can be used to set up, and meet business goals, if not adjusting them. The mobile app is also very useful, to have insights when one is not in front of his computer and browser.
What do you dislike most about this product?
Google Analytics should provide more video guides and tutorials, aimed at its new users, for optimal use of the platform.
What recommendations would you give to someone considering this product?
Google Analytics is not just a tool that you "want", it's one that you "need". Accurate analytics can make the difference between a million and billion valued company, and for this reason, I strongly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jonathan H.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
You can rarely beat free!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What differentiates Google Analytics from other similar products is that it is hosted for free. I've tried another product but we had to self-host, which was OK until we grew and required a whole server just for analytics.
What is your favorite aspect of this product?
My favourite aspect of Google Analytics is that it is free to use. We have had to pay zero licence fees to use it since its implementation.
What do you dislike most about this product?
What I dislike most about the product is the distrust with web users for it. It sets off alarm bells for privacy. It also does not track approximately 10% of users that are blocking it, which makes it less accurate compared to server-side tracking products.
What recommendations would you give to someone considering this product?
I recommend simply installing Google Analytics on your web site and seeing the data it provides you. It costs nothing except time to do it.
Pros
- Includes Product Enhancements
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Leverages Incumbent Status
- Security Frustrates
Hasan G.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Typical Google product, features are nice.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The only product we use for web analytics. There aren't many tools that can compete anyway. But when it comes to mobile, it is at the forefront in terms of features among various alternatives. The important features for us were as follows; Integration with other tools Integration with other platforms Custom reports capabilities Automatically collecting data Free tier It is a much easier and hassle-free installation compared to other alternatives. The documentation is awesome. There are too many support groups. They are frequently updating their SDKs. Above factors enable us to use Google Analytics on both web and mobile.
What is your favorite aspect of this product?
You implement it to your website in less than 10 minutes and to your mobile application in less than 30 minutes. It can be deployed very quickly. And very easy implementation.
What do you dislike most about this product?
Although the installation phase is very simple, when it comes to data analysis: Ideal for intermediate data engineers rather than the end user, it is a bit difficult for the entry-level user as it is very comprehensive.
What recommendations would you give to someone considering this product?
One of the best tools on the market You can operate it for all your data analysis without any issues.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Respectful
