What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Xavier V.
- Role: C-Level
- Industry: Entertainment
- Involvement: End User of Application
Submitted Feb 2022
The perfect tools for WooCommerce & WordPress
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I must say that the number of resources and documentation available for Google Analytics is huge. This makes it stands out as one of the most powerful analytics tools. The fact that it can be linked with Google Search Console, enrich the date collected and makes it more meaningful for further analytics. While will other analytics panels, the options are quite limited, with Google Analytics, they are endless: generating report based on age, location, and visit patterns.
What is your favorite aspect of this product?
I am really fond of the acquisition tools, which let you know with precision from where your leads come from, and see whether those leads perform well and convert. The real-time time overview is another feature that I really like: it enables me to get a better grasp of the ads performance and well as the time that a person spends on the website, hence being able to adjust the outreach strategy accordingly.
What do you dislike most about this product?
While the analytics notifications are very sometimes, they can sometimes be annoying and intrusive and it would be great to have an option of choosing willingly to use this feature or not.
What recommendations would you give to someone considering this product?
Google Analytics offers a high level of customization when it comes to generating reports. It also offers great analytics both for the audience and website behavior. For these reasons, I believe that Google Analytics is the best analytics tools available on the market. Furthermore it integrates easily with WooCommerce and WordPress, making it a perfect tools in realizing your e-commerce strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Naim M.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with third party software programs , especially business intelligence (Bi ) and data visualization software programs.
What is your favorite aspect of this product?
I like the depth of the data which Google analytics provides. Regardless of whether it is being used to track analytics for a website or a mobile application.
What do you dislike most about this product?
Google Analytics takes a while to fully comprehend , and that has to be backed up with some form of introductory training on the program. Likewise, I think that Google analytics can be better intuitive when used on mobile devices.
What recommendations would you give to someone considering this product?
When it comes to tracking analytics for web or mobile commercial platforms , I tend to think that Google analytics is a must have for the modern organisation. It does not matter if they are small teams or large companies.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
ANUP G.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
"Simple to use and completely customised"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's only a click away to get information on many aspects of web performance. I particularly enjoy how you can quickly filter the data you need and generate bespoke reporting for a more thorough study that differentiates Google Analytics from other similar products.
What is your favorite aspect of this product?
I like how I can see every information regarding how my site's users are using it, as well as how well my website pages are functioning in general. For me to make judgments, I need to be able to receive statistics on where people came from and how they engage with the sites. The smartphone app is also useful for getting information on the go.
What do you dislike most about this product?
There is nothing about the product that I dislike. All of the functions are simple to use. Setting up objectives might be difficult at first, but as you get the hang of it, the data you collect becomes even more beneficial.
What recommendations would you give to someone considering this product?
If you're still a newbie, there are lots of videos and lessons available online. When I was given Google Analytics, I had no familiarity with it, but a couple video lessons got me up and running!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing