What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Adriana R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
Great insights but a bit hard to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think the insights to detail are outstanding. If you want to learn more about about who is visiting your landing page, when, and from where, this is super helpful.
What is your favorite aspect of this product?
Allows me to know what‘s working and what isn‘t.
What do you dislike most about this product?
It takes forever to load and is not super user-friendly.
What recommendations would you give to someone considering this product?
I would recommend using it if you want to get a better idea of who is going on your site or blog.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Rishabh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Easy to implement, use and great tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simplicity in terms of usage and integration into application. Feature loaded utilities and charts. One of the best visual representation of data.
What is your favorite aspect of this product?
Device/platform specific analytics is good. Easy to implement and use even junior devs could do it. Good documentation and considerable customer support. Great utilities to observe data and share with team/business the collated reports.
What do you dislike most about this product?
Could improve on overall library size, could be a bit heavy to load. Little bit rough with slow network.
What recommendations would you give to someone considering this product?
Definitely should use as it has great graphs and visual representation of data. Easy implementation and tracking
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
Amar k.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Feb 2022
Best Product or website Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has its own value and feature in market. for identifying the user and product behavior Google analytics is the best .
What is your favorite aspect of this product?
Google Analytics has number of feature which i like . - Tracking of Traffic in product and website (can Track the active engaged users) - Analyzing product or app as per user behavior - can Analyze the performance of product. - Track screen (in which screen user spending time) - Real Time Data can see
What do you dislike most about this product?
Google Analytics doing the good job but few points which i feel as dislike - Sometime Real time events takes time to reflect in console - Dashboard report is not so explanatory.
What recommendations would you give to someone considering this product?
I am quite too much happy with the google analytics but i have few recommendation which make google analytics more adaptable. - Real time events should be appear. - Dashboard report should be quite more explanatory.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
