What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Never miss out on anything with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps marketers to check and keep an eye on every move that happens in their marketing department. We can keep a track and insight on almost everything with this handful of tools. We were using a free version of Google Analytics and then we switched to the premium version recently to enjoy all premium features and we surely never miss out on anything.
What is your favorite aspect of this product?
We have been using Google analytics in our company as far as I can remember, I guess the most prominent reason for this is because most of our company relies on Google products and Google workspace so It is very easy for us to integrate this one with almost everything. Another reason is that most of the people use Google products in one way or another and it is fairly easy to integrate it with all of them.
What do you dislike most about this product?
Google Analytics actually shows you the traffic and it’s source as well as where it comes from but it has been reported , not very often though, there are times when identifying traffic becomes hard and we all are very much unsure about it. I hope it gets better because it creates a lot of issues for us to explain why it happened.
What recommendations would you give to someone considering this product?
One of the highest qualities that I like about Google Analytics is that it’s very easily integratable. You can use it for anything and there will be one in 1000 cases where it will give you a hard time while integrating. It is quite cost effective and if you don't like to pay you can enjoy the free version of it as well.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
Khevin C.
- Role: C-Level
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2022
Google Analytics: goal flow and conversion reports
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
While the common analytics tools will give you the basic number of visits, plus some geographical data gathered from the IP addresses, Google Analytics surpasses the analytics field, by providing an active solution: setting goals via the goal flow settings and monitoring the funnel up to goal conversion. In simpler words, Google analytics let you set a target right from their platform and track whether the goals are met or not, all of this, generated within seconds into the goal flow reporting features.
What is your favorite aspect of this product?
The e-commerce analytics features are useful: analyzing a product page visit, the time spent on this specific page, and the conversion rate. The ability to visualize data visually (pie charts and graphs) makes Google Analytics more user-friendly as well as making the data more meaningful, to the general user. I find the advanced filtering options also really amazing.
What do you dislike most about this product?
Customer support is very slow, sometimes taking up to an hour to get a support agent via live chat. This is an area which definitely needs improvement.
What recommendations would you give to someone considering this product?
Overall, Google Analytics is absolutely great if you want to benchmark your e-commerce performance and progress over time. It will definitely hep your business optimize your sales, throughout a careful and intelligent reading of the analytics reports. I recommend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joseph K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Most Popular for a Reason
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The zero cost and integrations with other Google products like Google Ads.
What is your favorite aspect of this product?
The amount of data and insight provided, along with Google Ads integration.
What do you dislike most about this product?
The lack of integration with third-party platforms.
What recommendations would you give to someone considering this product?
Learn all of the ins and outs. There's a lot to learn, but it's all incredibly useful.
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Saves Time
Cons
- Less Efficient Service
- Less Caring
- Vendor's Interest First
