What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
America C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Google Analytics: Analyze your brand fast and easy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.
What is your favorite aspect of this product?
The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.
What do you dislike most about this product?
Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.
What recommendations would you give to someone considering this product?
A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.
Pros
- Performance Enhancing
- Trustworthy
- Inspires Innovation
- Saves Time
Mouath A.
- Role: Consultant
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2022
Unbelievable tool for Website owners and marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is the best tool I have ever used, The most likely thing is the unlimited integrations I can do. For my both websites Marketingova and Comayt. I have integrate with Google Analytics all other products such as AdSense, Search Console. Google Analytics is smart enough to discover the forwarded Traffic with that Bounce rate. Its totally amazing.
What is your favorite aspect of this product?
The reporting and the massive information you can get from them.
What do you dislike most about this product?
Nothing to dislike actually. Google Analytics is amazing.
What recommendations would you give to someone considering this product?
Stay away from Forwarded traffic and put a clear marketing strategy based on Google Analytics and you will succeeded.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ojas K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
A product that you can not afford to not use!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It integrates well with other Google tools or some of the other non-Google tools as well. Also, the free version of Google Analytics is very powerful too
What is your favorite aspect of this product?
Tracking customer journey, audience segments, demographics, conversion tracking are some of my favorite features from Google Analytics
What do you dislike most about this product?
I find the visualization concept a bit complicated. I wish there was a better and user friendly visualization dashboard on GA
What recommendations would you give to someone considering this product?
If you are not using this tool yet, sign up right away. Even the free version is very valuable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
