What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Joseph K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Most Popular for a Reason
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The zero cost and integrations with other Google products like Google Ads.
What is your favorite aspect of this product?
The amount of data and insight provided, along with Google Ads integration.
What do you dislike most about this product?
The lack of integration with third-party platforms.
What recommendations would you give to someone considering this product?
Learn all of the ins and outs. There's a lot to learn, but it's all incredibly useful.
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Saves Time
Cons
- Less Efficient Service
- Less Caring
- Vendor's Interest First
Adriana R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
Great insights but a bit hard to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think the insights to detail are outstanding. If you want to learn more about about who is visiting your landing page, when, and from where, this is super helpful.
What is your favorite aspect of this product?
Allows me to know what‘s working and what isn‘t.
What do you dislike most about this product?
It takes forever to load and is not super user-friendly.
What recommendations would you give to someone considering this product?
I would recommend using it if you want to get a better idea of who is going on your site or blog.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Rishabh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Easy to implement, use and great tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simplicity in terms of usage and integration into application. Feature loaded utilities and charts. One of the best visual representation of data.
What is your favorite aspect of this product?
Device/platform specific analytics is good. Easy to implement and use even junior devs could do it. Good documentation and considerable customer support. Great utilities to observe data and share with team/business the collated reports.
What do you dislike most about this product?
Could improve on overall library size, could be a bit heavy to load. Little bit rough with slow network.
What recommendations would you give to someone considering this product?
Definitely should use as it has great graphs and visual representation of data. Easy implementation and tracking
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
