What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Arvid O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Leading analysis tool, Google Analytics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool provides everything you need to analyze websites. From demographics to device usage, it gives us all the information we need about our website and apps. Our business can continue to grow by tracking crucial metrics with ease thanks to simple dashboards and reports.
What is your favorite aspect of this product?
The Google Analytics feature that I appreciate most is its ability to provide comprehensive data on user behavior on our website and applications. Additionally, Google Analytics tracks a variety of matrices, such as pages, democratic events, and goal competitions. Thanks to this, we can have a deep understanding of how visitors interact with our content.
What do you dislike most about this product?
Some elements seem a little hidden or difficult to use, so it can be daunting at first, especially for new users.
What recommendations would you give to someone considering this product?
Google Analytics is one of the best website analytics tools on the market, allowing businesses to measure and improve their online performance as well as solve a variety of business problems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Juan P.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted Sep 2024
Better website tracking solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The affordability of its utility, which is free of charge and also ease of connection to other Google products is a great advantage.
What is your favorite aspect of this product?
It is possible to conduct traffic analysis on the website on users’ behavior and other performance aspects.
What do you dislike most about this product?
Complexity entails that it overwrites non specialists and particularly novice users.
What recommendations would you give to someone considering this product?
Should be owned by all website proprietors or marketers focused on optimizing their online campaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Tohibulla M.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Easy way to get report about your website visitors
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Available for free for all Google users, perhaps the most reliable statistics of website visitors available on Google Analytics.
What is your favorite aspect of this product?
WordPress plugin SiteKit by Google that once connected with Google Analytics account capable of showing all the vital Google Analytics statistics from within WP Admin dashboard.
What do you dislike most about this product?
Google Analytics dashboard could be made more user friendly.
What recommendations would you give to someone considering this product?
After launching your website, do connect it with Google Analytics for tracking website visitors statistics.The same is easy and if you are a WordPress user, make use of SiteKit plugin for added convenience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
