What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Vsundhara B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Google Analytics: Best analytics tool for all.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics monitors the site traffic persistently and gives point-to-point reports. The dashboard gives the layout and the UI is facilitated and systematically organized the data.
What is your favorite aspect of this product?
Google Analytics gives brief reports of basically every information, similar to socioeconomics and traffic by area which helps in tracking down our interest group. The key dashboard has all the primary information displayed on it, which helps in getting critical information at first. It is not difficult to utilize and has an incredible game plan of apparatuses. It helps me a lot in check whether the site traffic.
What do you dislike most about this product?
It incorporates an assumption to learn and adjust for new clients to get their hands on so I feel it should be gotten to the next level. the Mobile rendition is more earnestly to use than some out stages.
What recommendations would you give to someone considering this product?
Google Analytics is suitable for every single, medium, or tremendous new company or orgazisation. It gives a fair informational index of conceivable outcomes by isolating through who all visited our site and sharing information about their time spent, interest area, and responsibility with express substance. must give it a try.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
America C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Google Analytics: Analyze your brand fast and easy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.
What is your favorite aspect of this product?
The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.
What do you dislike most about this product?
Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.
What recommendations would you give to someone considering this product?
A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.
Pros
- Performance Enhancing
- Trustworthy
- Inspires Innovation
- Saves Time
Mouath A.
- Role: Consultant
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2022
Unbelievable tool for Website owners and marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is the best tool I have ever used, The most likely thing is the unlimited integrations I can do. For my both websites Marketingova and Comayt. I have integrate with Google Analytics all other products such as AdSense, Search Console. Google Analytics is smart enough to discover the forwarded Traffic with that Bounce rate. Its totally amazing.
What is your favorite aspect of this product?
The reporting and the massive information you can get from them.
What do you dislike most about this product?
Nothing to dislike actually. Google Analytics is amazing.
What recommendations would you give to someone considering this product?
Stay away from Forwarded traffic and put a clear marketing strategy based on Google Analytics and you will succeeded.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
