What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Aaryck E.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
Great Product, Support Left to Be Desired
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics - in my opinion- is the O.G. of analytics. This platform is ahead of its competitors and can run laps on them. I believe its analytics are more true to data and can be easily customizable to the user's needs. Additionally, all the data in analytics can be beautifully designed and easy to interpret.
What is your favorite aspect of this product?
I love the report builder features as well as the audience segmentation. It does take some work and know-how on the user end to do so, but once you get this down: it's the best!
What do you dislike most about this product?
There's a bit of lack of support on the analytics side. I'm not saying that support is "cold," but it does feel like they are just trying to complete work tickets instead of taking time to know us and know the account. We get way more support and love from our Google Ads support team (probably because we spend waaaay more money there haha).
What recommendations would you give to someone considering this product?
I recommend doing the Google Analytics training and getting certified on it before using this. A lot of people don't have a clue of how powerful Google Analytics can be and how deep it is with its features and uses. Stay on it, use it, and most of all, KNOW it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
- Wastes Time
- Vendor Friendly Policies
RAJ K.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2022
Analytics at its best
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We can easily get the data of the users who are interacting with the website, thus it makes easy to proceed with any decision.
What is your favorite aspect of this product?
The best part is that every detail about our sales site can be monitored. It also validates the performance as well.
What do you dislike most about this product?
The mobile app can be improved for on the go work.
What recommendations would you give to someone considering this product?
All in all a good application one should rely on it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Must have tool for every business
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
