What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Joshua S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Visual traffic analysis made easy.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of use for multiple users.
What is your favorite aspect of this product?
Analyzing the sources of web traffic.
What do you dislike most about this product?
Google hides the keywords used by logged in Google users and shows them as 'unknown'.
What recommendations would you give to someone considering this product?
Be patient.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian G.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
An incredible tool for S to M sized businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Accessibility and ease of use
What is your favorite aspect of this product?
Free of charge tools
What do you dislike most about this product?
Custom reporting
What recommendations would you give to someone considering this product?
Free to try
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Cons
- Less Effective Service
- Vendor's Interest First
- Less Generous
Iaroslav C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Great analytics tool to check site performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides a lot of tools for analyzing the reports about activity on the site. Frequency of users, the most used place, traffics channels, etc – tons of possibilities of marketing analytics at one place. The product is improving version to version, that's also a point to differentiate GA from competitors
What is your favorite aspect of this product?
Google Analytics provides information on various web performance is just a click away. I especially like the how you can easily filter the information you need and create your own custom reporting for a more informed analysis. It can derive website's usage and provides an opportunity to check customer journey easily. It's been a great tool to increase website's conversion and look towards retention
What do you dislike most about this product?
Google Analytics is extremely not-entry level! UI is very complicated, sometimes you truly don't understand why so similar reports locate in absolutely different sections. Adaptation to use GA is the most frustrating point about this product
What recommendations would you give to someone considering this product?
Reach Google Academy for beginner + middle + advanced Google Analytics course, and practice as much as possible Use Google Tag Manager to launch GA from a container without necessity to code
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
