What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Iaroslav C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Great analytics tool to check site performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides a lot of tools for analyzing the reports about activity on the site. Frequency of users, the most used place, traffics channels, etc – tons of possibilities of marketing analytics at one place. The product is improving version to version, that's also a point to differentiate GA from competitors
What is your favorite aspect of this product?
Google Analytics provides information on various web performance is just a click away. I especially like the how you can easily filter the information you need and create your own custom reporting for a more informed analysis. It can derive website's usage and provides an opportunity to check customer journey easily. It's been a great tool to increase website's conversion and look towards retention
What do you dislike most about this product?
Google Analytics is extremely not-entry level! UI is very complicated, sometimes you truly don't understand why so similar reports locate in absolutely different sections. Adaptation to use GA is the most frustrating point about this product
What recommendations would you give to someone considering this product?
Reach Google Academy for beginner + middle + advanced Google Analytics course, and practice as much as possible Use Google Tag Manager to launch GA from a container without necessity to code
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
rose g.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
Easy to use ! And not expensive
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to use program. Free to use program. ITS SO SIMPLE!
What is your favorite aspect of this product?
I love that I can see the zones where people who view the website are from and their rough location. I also love the LIVE data !
What do you dislike most about this product?
I have no issues with it !
What recommendations would you give to someone considering this product?
absolutely choose this product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Govarthanan R.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Great Funnel Analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics can be integrated with any Dataset or Database
What is your favorite aspect of this product?
Managing the Schema of Data Maps is easy in Google Analytics
What do you dislike most about this product?
There is nothing to disliek about Google Analytics
What recommendations would you give to someone considering this product?
Try it for a few weeks and you won't regret it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
