What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Manish K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
Top tool for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is my first choice for website analytics and it is a free tool. The set up is super easy. It provides you the detailed report of your website traffic, which can help you track visitors and to see website sections need improvement. I use analytics on daily basis as it is very important for a business to track the website traffic.
What is your favorite aspect of this product?
The best part I like is the country wise analytics and most viewed pages. This helps me a lot keep a track of website traffic from a specific country
What do you dislike most about this product?
I don't think there is anything which I dislike. It solves the purpose I used it for that's it
What recommendations would you give to someone considering this product?
If you are looking for a free and full website analytics tool then you should go with Google Analytics. Thanks
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joshua S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Visual traffic analysis made easy.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of use for multiple users.
What is your favorite aspect of this product?
Analyzing the sources of web traffic.
What do you dislike most about this product?
Google hides the keywords used by logged in Google users and shows them as 'unknown'.
What recommendations would you give to someone considering this product?
Be patient.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian G.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
An incredible tool for S to M sized businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Accessibility and ease of use
What is your favorite aspect of this product?
Free of charge tools
What do you dislike most about this product?
Custom reporting
What recommendations would you give to someone considering this product?
Free to try
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Cons
- Less Effective Service
- Vendor's Interest First
- Less Generous
