What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Marcos P.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Apr 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
unlike other products with google analyts The ability to obtain data on the origin of users and how they interact with the pages is also vital for the organization when making decisions.
What is your favorite aspect of this product?
What we like most about this tool is that it helps me immensely in identifying user behavior and mapping Visitor actions.
What do you dislike most about this product?
since we have been using it we have not found any fault with this tool so I feel very comfortable with it.
What recommendations would you give to someone considering this product?
we can recommend this tool as it has the ability to really dive into your marketing and see what people are looking for and how they find it on the internet.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Anuja C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
"effective tool for small business"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool is very effective for tracking website traffic and to come up marketing strategies that help different business to make their website ranking on top on google search.
What is your favorite aspect of this product?
Firstly this is best an effective tool that help in SEO and keep all record for the incoming traffic on website.Help us to come up with marketing strategies for different region.
What do you dislike most about this product?
i don't dislike this tool at all very useful if one to manage their website effectively.
What recommendations would you give to someone considering this product?
Best tool for all type of business to make their marketing strategies and control traffic on their website.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Syed Taha I.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2022
Easy to use with great features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Obviously the name GOOGLE it self.
What is your favorite aspect of this product?
Its analyses my website in very deep and properly I am very much satisfied.
What do you dislike most about this product?
So many options please reduce and make it simple.
What recommendations would you give to someone considering this product?
Highly recommend to anyone who want to check his website traffic.
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
