What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Prince .
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2022
Best provider for analytics insights.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is easy to implement and has all the things you need to make the right decision for user experience.
What is your favorite aspect of this product?
We like the SEO-related analytics more. Overall, we just use it to see CTR and related info.
What do you dislike most about this product?
Nothing. Loving it so far.
What recommendations would you give to someone considering this product?
Go for it for your basic analytics needs.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Nitin T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Great analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Being the market leader google is leading in innovation and has the native platform advantage
What is your favorite aspect of this product?
Precision in data and customised dashboards
What do you dislike most about this product?
Nothin so far
What recommendations would you give to someone considering this product?
Great platform for all you website analytics and audience journey tracking
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Camilo A.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Outstanding capability for website in depth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Capabilities and performance. I love the way they upgraded the version for easy setup
What is your favorite aspect of this product?
It has all information you need in order to understand the interaction that users have with your website
What do you dislike most about this product?
Segmenting the target population for a specific group is not so straight forward
What recommendations would you give to someone considering this product?
Watch few guides online via youtube to understand how to setup analytics properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
