What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Santiago P.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Great product, can't believe its free!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
super easy to use and does not involve needing to know a whole lot of programming language
What is your favorite aspect of this product?
custom reports and dashboards
What do you dislike most about this product?
if you're not well versed in GTM its quite difficult to set up initially and theres a lot of verbeage
What recommendations would you give to someone considering this product?
Perfect way to have real-time access to customizable information to view and analyze key KPIs
Pros
- Helps Innovate
- Performance Enhancing
- Reliable
- Enables Productivity
Abhik B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2022
One stop solution for all your website insights!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The nicest aspect of Google Analytics is that you don't have to constantly feed data into it; simply connect your website to a Google Analytics account and you'll have real-time access to customized information to examine and evaluate key KPIs. It gives you more information on who visits your website and allows you to categorize it further, from demographics to geography, and so on.
What is your favorite aspect of this product?
Google Analytics is my go-to tool for monitoring website traffic and analytics because it provides excellent statistics and metrics that are mostly correct. Google Analytics allows us to add numerous properties to a single account and multiple accounts to a single user. In my perspective, Google Analytics provides fairly precise statistics, and the site is also quite user-friendly.
What do you dislike most about this product?
There's no doubt that google analytics has a steep learning curve- When you first start using it, it is difficult to understand. Its terminology and nomenclature are not always easy to grasp. While it is lovely in design if you know how to use it, it takes a lot of trial and error to utilise it properly at first. Furthermore, while it can accomplish anything, it can only do so if you know how to use it for the correct search. Filtering is powerful, yet it can be difficult to use. It's not easy to find what you're looking for.
What recommendations would you give to someone considering this product?
IMO, barring the steep learning curve, and minor issues - Google analytics is a pretty robust application that can benefit all types of users : From SMBs, to enterprise level analysts.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Inspires Innovation
Kelly Speers, Author and I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2022
There maybe others but they don't stack up
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Everyone wants to rank their website in Google. Goolge provides a platform to see how you are doing and where you need to improve based on their criteria.
What is your favorite aspect of this product?
the cost is hard to beat at free. the product is exceptional but has a learning curve.
What do you dislike most about this product?
the learning curve to get mastery level of this is the only complaint.
What recommendations would you give to someone considering this product?
Use it. this is a free product that gives you all you need to analyse your site traffic.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
