What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
sarah c.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use and good dashboards
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Customization and dashboards
What is your favorite aspect of this product?
Dashboard reporting
What do you dislike most about this product?
Technical setup
What recommendations would you give to someone considering this product?
Need support from technical team
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Miloni S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Must-have analysis tool for marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides complete analysis of the website data and helps understanding the customers.
What is your favorite aspect of this product?
Advanced analysis of the website and demographics.
What do you dislike most about this product?
It is really hard to setup and can be difficult for the beginners.
What recommendations would you give to someone considering this product?
It is a must tool for the website owners to better understand the audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Respectful
Liam A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Monitor user activity on your websites.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integrates with third-party platforms. It is easy to use. The customer support is great.
What is your favorite aspect of this product?
The reporting is very detailed. The live analytics helps us to see where people are visiting our websites. The platform helps us to identify the trends in traffic. Targetted campaigns. A/B testing.
What do you dislike most about this product?
There is nothing I have found to dislike.
What recommendations would you give to someone considering this product?
I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
