What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Rob F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
A must have for every organisation
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main differentiator is that Google Analytics is free! They also have direct access to all Google data allowing them to provide search data directly from Google and easy integrations into other Google products.
What is your favorite aspect of this product?
Integrations with other Google and non-Google products, particularly Google Ads.
What do you dislike most about this product?
It would be nice it if had some more advanced analytics. The advanced 360 product is expensive, so we have to use multiple analytical tools to get all the information we need for measurement of digital marketing activities and decision making.
What recommendations would you give to someone considering this product?
Install it and use it, there's no cost and it's very easy to setup. Look for opportunities to integrate Google Analytics with other systems to enrich your data and effectively measure the performance of your digital marketing activities.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Leverages Incumbent Status
Cheryl F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2022
Google Analytics for Search Engine Optimization.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Customers were at the center of my company's focus, so we needed to know why they weren't renewing their subscriptions and what features they liked. We also needed to know what changes in workflow caused them to cancel. As a result of the features that come with Google Analytics, we have been able to identify which keywords we should be focusing on at all times by analyzing data from a variety of sources. It's important for us to understand and appreciate the advantages that blogging provides. You can see where people are clicking on your website in real time, as well as when a new page is launched, with live onsite analytics.
What is your favorite aspect of this product?
Tracking up data on visitors to our site is a useful reporting tool. My clients can see exactly where their traffic is coming from (location, device, etc.). My website visitors' behavior could not be tracked or monitored until recently, because there was no other way to do so. In spite of its complexity, it simplifies the process of delving deeper into user interactions and website metrics for every optimization.
What do you dislike most about this product?
Using RegEx, one of the most potent features, takes practice and is not always intuitive. It would be more efficient to export data.
What recommendations would you give to someone considering this product?
In addition to being able to track traffic from multiple channels, such as email and paid social, this helps when planning a strategy or determining why a particular channel has a lower traffic or conversion rate than expected. Retargeting lists and custom reports are also very effective.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Effective Service
Cannon C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted May 2022
Great product for insights sitewide
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Audience, traffic, product analysis are all tools I use daily
What is your favorite aspect of this product?
Audience analysis of custom intent and affinity audiences help us even with Facebook targeting
What do you dislike most about this product?
Conversion tracking
What recommendations would you give to someone considering this product?
Make sure to make use of all features instead of using it purely as a traffic viewer
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
