What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Jodie A.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple and easy to use analytics. Can quickly be customised for individual businesses and needs.
What is your favorite aspect of this product?
Real-time tracking and customers on-site now.
What do you dislike most about this product?
Can be complicated to integrate with Google Tag Manager
What recommendations would you give to someone considering this product?
Get it and study online courses to help you explore all of the useful features.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
ARCHITA C.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Jun 2022
Data at your finger tips
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the best tool to get transparent and real time data if you are into customer engagement and lead generation.
What is your favorite aspect of this product?
The reports it generates are good as they are very detailed.
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Best tool to understand your customer needs
Pros
- Reliable
- Trustworthy
- Effective Service
- Inspires Innovation
Antoun y.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Best web analytics software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics are the best and most useful website analytics tool that will give you all live updates and full detailed analytics
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is how simple is it to connect your company website to it to start collecting and analyzing data.
What do you dislike most about this product?
Nothing about Google Analytics is worth mentioning as a negative.
What recommendations would you give to someone considering this product?
I recommend using Google Analytics to get the most acurate data about your website visitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
