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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 84

Machine Learning

88

AI Tools

88

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Search Engine Optimization

85

Device and Browser Analytics

85

Customer Value Analysis

84

Data Visualization

84

Social Media Analytics

83

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Lorenzo I.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Best analytical tool for website insights

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The purpose of the tool is to give you a better understanding of how your users interact with your website. It is a must-have if you use Google Adwords in your marketing strategy since it is a Google product, which means that you will have a great experience and campaign performance, which will help to make better marketing decisions in the future.

What is your favorite aspect of this product?

It's excellent to connect to ad networks and evaluate how that audience behaves on your website by establishing an audience. Simple goal settings that can also be linked with your advertising platforms. The demographic data acquired helps determine who interacts most frequently with your website, allowing you to set up targeting on other media based on these findings.

What do you dislike most about this product?

It isn't arranged in a way that makes it easy to understand, and the interface is difficult to use. We are not receiving specific information about visitors in the system, such as search engine selections, and there are no various options to customize the search engine selections. Overall, the user interface is very robust.

What recommendations would you give to someone considering this product?

It is essential to use Google Analytics when it comes to analyzing the traffic across cloud services and websites. For example, we use analytics to collect data on marketing, social media reactions, website traffic, extranet usage, and Microsoft and Google cloud usage. The tracking features of analytics are very powerful and very user-friendly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Susang R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Track your customer behaviour easily with GA

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The depth of data analytics that is available with Google analytics really sets it apart from other competitors. We are able to find out the customer's overall behaviour flow and this helps us work on important webpages and targeted landing pages

What is your favorite aspect of this product?

Tracking the behaviour analytics of customers visiting our webpage. Apart from this, the data visualization is also pretty awesome

What do you dislike most about this product?

There is no dislike with Google analytics

What recommendations would you give to someone considering this product?

If you want to take your business to the next level by understanding your customers more , then Google analytics will help you achieve it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Davin S.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Google Analytics – the best amongst all!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

To avoid lots of unnecessary data from your sight you have the option to get customized analytics and get to the pint in less time. The customer reports are such a huge benefits here. But here is another thing that you should know, unlike many other platforms, google Analytics gives you its services for free of cost. Such a true bliss for all of us.

What is your favorite aspect of this product?

To get full insights on something specific, Google analytics if our first and foremost priority. That’s because with Google ads the account for Google analytics can be linked easily and we can also create a more integrated environment and get the best and desired results for us in less time as compared to other platforms.

What do you dislike most about this product?

The free version of Google Analytics is great and works for most of the companies but if you want the more and best out of it, the price is huge and not many companies – even the big ones – can’t afford it. This can be a bit of a bummer but if you can pay the price, the product is magical and work wonders for you.

What recommendations would you give to someone considering this product?

Google Analytics are for all. If you are a big enterprise willing to pay, it will suit and cater your needs. But if not, its free version is also quite enough to give you the best results. The features from basic to advance are all in there and you will never lack at any point here.

Pros

  • Helps Innovate
  • Reliable
  • Caring
  • Acts with Integrity

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