What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Davin S.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Google Analytics – the best amongst all!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
To avoid lots of unnecessary data from your sight you have the option to get customized analytics and get to the pint in less time. The customer reports are such a huge benefits here. But here is another thing that you should know, unlike many other platforms, google Analytics gives you its services for free of cost. Such a true bliss for all of us.
What is your favorite aspect of this product?
To get full insights on something specific, Google analytics if our first and foremost priority. That’s because with Google ads the account for Google analytics can be linked easily and we can also create a more integrated environment and get the best and desired results for us in less time as compared to other platforms.
What do you dislike most about this product?
The free version of Google Analytics is great and works for most of the companies but if you want the more and best out of it, the price is huge and not many companies – even the big ones – can’t afford it. This can be a bit of a bummer but if you can pay the price, the product is magical and work wonders for you.
What recommendations would you give to someone considering this product?
Google Analytics are for all. If you are a big enterprise willing to pay, it will suit and cater your needs. But if not, its free version is also quite enough to give you the best results. The features from basic to advance are all in there and you will never lack at any point here.
Pros
- Helps Innovate
- Reliable
- Caring
- Acts with Integrity
Jodie A.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple and easy to use analytics. Can quickly be customised for individual businesses and needs.
What is your favorite aspect of this product?
Real-time tracking and customers on-site now.
What do you dislike most about this product?
Can be complicated to integrate with Google Tag Manager
What recommendations would you give to someone considering this product?
Get it and study online courses to help you explore all of the useful features.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
ARCHITA C.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Jun 2022
Data at your finger tips
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the best tool to get transparent and real time data if you are into customer engagement and lead generation.
What is your favorite aspect of this product?
The reports it generates are good as they are very detailed.
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Best tool to understand your customer needs
Pros
- Reliable
- Trustworthy
- Effective Service
- Inspires Innovation
