What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Michael Stuart-In D.
- Role: Public Sector
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2022
The blueprint for any marketing strategy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is one of the most advanced tools we have found to assist us in making educated business decisions by providing reliable statistics on how website users behave and how effective the marketing is. A fantastic tool such as Google Analytics has allowed us to gain valuable insights into the behavior of our website visitors.
What is your favorite aspect of this product?
For better data presentation, there are connections with Google Data Studio. Google Search Console integration to help scrape organic search requests. Use event tracking to analyze engagement for micro-conversions. Google Analytics allows you to find out who is visiting your site, where they are coming from, what their identity is, and decide where we should focus our efforts.
What do you dislike most about this product?
The software isn't very flexible when it comes to setting alternative conversion models, setting conversion values, or combining this with other automation tools. As soon as you leave private metrics, GA begins to show its limitations. As a result, learning how to use it for the first time can be quite challenging.
What recommendations would you give to someone considering this product?
It's a simple and easy-to-use analytics program that gives you all the information you need to make better business decisions. Google Analytics is essential to our online presence. Analytics has done an excellent job for us, and as a result, we can attract more people to the website.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Lorenzo I.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2022
Best analytical tool for website insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The purpose of the tool is to give you a better understanding of how your users interact with your website. It is a must-have if you use Google Adwords in your marketing strategy since it is a Google product, which means that you will have a great experience and campaign performance, which will help to make better marketing decisions in the future.
What is your favorite aspect of this product?
It's excellent to connect to ad networks and evaluate how that audience behaves on your website by establishing an audience. Simple goal settings that can also be linked with your advertising platforms. The demographic data acquired helps determine who interacts most frequently with your website, allowing you to set up targeting on other media based on these findings.
What do you dislike most about this product?
It isn't arranged in a way that makes it easy to understand, and the interface is difficult to use. We are not receiving specific information about visitors in the system, such as search engine selections, and there are no various options to customize the search engine selections. Overall, the user interface is very robust.
What recommendations would you give to someone considering this product?
It is essential to use Google Analytics when it comes to analyzing the traffic across cloud services and websites. For example, we use analytics to collect data on marketing, social media reactions, website traffic, extranet usage, and Microsoft and Google cloud usage. The tracking features of analytics are very powerful and very user-friendly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Susang R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Track your customer behaviour easily with GA
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The depth of data analytics that is available with Google analytics really sets it apart from other competitors. We are able to find out the customer's overall behaviour flow and this helps us work on important webpages and targeted landing pages
What is your favorite aspect of this product?
Tracking the behaviour analytics of customers visiting our webpage. Apart from this, the data visualization is also pretty awesome
What do you dislike most about this product?
There is no dislike with Google analytics
What recommendations would you give to someone considering this product?
If you want to take your business to the next level by understanding your customers more , then Google analytics will help you achieve it
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
