What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Khurshid S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jun 2022
Too good, a lot of benefits
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I haven't seen an Analytics platform like Google Analytics. All the other competitors or similar analytics providers are way way behind what Google can offer for free.
What is your favorite aspect of this product?
The best part is filtering data by platform, referrals, date, gender, location, and a lot of variables.
What do you dislike most about this product?
Very difficult to understand at first when you haven't used it or similar products.
What recommendations would you give to someone considering this product?
Please work on UI/UX
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Less Generous
Joe S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2022
Critical to business decisions
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Foundational Google thinks about data differently. They truly are trying to ensure they provide a flexible platform for any business to gain insights from their digital presence.
What is your favorite aspect of this product?
GA4 moving to events has made it clearer what we want to track as an organization.
What do you dislike most about this product?
GA4 stills feels to be missing some crucial broiler plate reports.
What recommendations would you give to someone considering this product?
Follow best practices and implement GA4 with Google tag manager.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sharmeen S.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2022
Google Analytics-Optimization of Market Campaigns
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps you optimize your Marketing Campaigns in every possible way. With the help of different Features of Google Analytics, one can achieve higher ROAS (Return on Ads Spend). In this section, you will learn about the key Features of Google Analytics that one must use to optimize their website performance
What is your favorite aspect of this product?
I like about Google Analytics is, it provides auto-generated reports for all your Marketing Campaigns. The Reporting Features of Google Analytics allow you to understand more about Marketing Data. You can effortlessly generate different types of reports and share them across your organization with a single click.
What do you dislike most about this product?
I don't dislike anything as its Advertising Reports provide a post-click performance of a user on your website or app. It allows you to identify the pattern among users after they click on Ads and visit your website. It shows how your Ads acquire users, their behavior on your websites or app, and conversion patterns among them.
What recommendations would you give to someone considering this product?
I would recommend all because The Features of Google Analytics allow you to know how a user interacts with your website when they visit it. What kind of pages do they like, how long they keep engaged with your website, what are optimizations you require, etc. These reports show the path traveled by users and which user used the site’s search.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
