What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Vivek s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Get great product insights with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One thing that differentiates Google Analytics from others is the amount of documentation that is present. It is very easy to look for answers for your questions
What is your favorite aspect of this product?
I like the details that are provided in the reports. Also, integration is available with Many 3rd party applications
What do you dislike most about this product?
The only thing to dislike about Google Analytics is it's vastness
What recommendations would you give to someone considering this product?
It is a no brainer when it comes to considering Google analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Robert P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2022
We track objectives and events via Google Analytic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Targets and happenings are monitored with the use of Google Analytics. We need to keep track of several domains, each with its own currency, in a single account. In order to determine which of our marketing strategies is yielding the best results, we can utilize Google Analytics' advanced cross-domain monitoring to monitor the success of each of our many channels.
What is your favorite aspect of this product?
When it comes to monitoring the success of our clients' websites, we rely on Google Analytics. To ensure our clients are getting a good return on their investment, we also utilize it to monitor the performance of their Google Ads campaigns. We can also help our customers spend their digital advertising budgets wisely by using Google Analytics to track where their ads are performing best in the vast and ever-changing digital landscape.
What do you dislike most about this product?
Downloading Google Analytics many times will reveal funnel statistics but not underlying patterns. It's possible to generate personalized reports, but not charts; for that, you'll need to export the information and work with it offline. Using the same segments and reporting parameters might yield varying outcomes.
What recommendations would you give to someone considering this product?
Google Analytics is a must-have if your company has a website, as it allows you to monitor traffic and conversions. If you want to increase your website's marketing efforts, you need to track visitor data to see which strategies are working and which ones aren't. In today's complicated digital landscape, it is impossible to efficiently manage a website without the in-depth data that Google Analytics provides.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Ryan H.
- Role: Student Academic
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jul 2022
Very useful site usage insights and leads.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The detail of the visualizations and the quality of reporting is impressive. It is also incredibly easy to implement.
What is your favorite aspect of this product?
The ease of implementation makes it very helpful.
What do you dislike most about this product?
The cost. It is easy to increase the cost considerably as you add features.
What recommendations would you give to someone considering this product?
Consider the full breadth of Google Analytics features relative to other analytics providers. It is a simple out-of-the-box solution but make sure that you will actually regularly pay attention to the analytics and use them for business decision-making. Otherwise your insights are useless.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
