What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Ryan H.
- Role: Student Academic
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jul 2022
Very useful site usage insights and leads.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The detail of the visualizations and the quality of reporting is impressive. It is also incredibly easy to implement.
What is your favorite aspect of this product?
The ease of implementation makes it very helpful.
What do you dislike most about this product?
The cost. It is easy to increase the cost considerably as you add features.
What recommendations would you give to someone considering this product?
Consider the full breadth of Google Analytics features relative to other analytics providers. It is a simple out-of-the-box solution but make sure that you will actually regularly pay attention to the analytics and use them for business decision-making. Otherwise your insights are useless.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
Michal W.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: End User of Application
Submitted Jul 2022
Great product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have primarily used Google Analytics, so I do not know much about the competition personally. Based on what I have seen in Google Analytics, this is a service that can be efficiently used even at its most basic level as a personal user. The business version of it is incredible, I have gotten to look into the functionality and it truly amazes!
What is your favorite aspect of this product?
The demographic analysis is very interesting to see. Just seeing where your audience is located really is an eye opener.
What do you dislike most about this product?
I really have no complaints about this one. Truly delightful to work with.
What recommendations would you give to someone considering this product?
Go for it! You won't be disappointed!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Sumesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Understand your business and website better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The visualization and the data representation on Google Analytics is super awesome. Also, the data available is very much detailed and makes us draw great insights
What is your favorite aspect of this product?
Understanding the Behaviour flow of the user is my favorite aspect of Google Analytics
What do you dislike most about this product?
The product is very vast and it takes some time to understand the product completely
What recommendations would you give to someone considering this product?
Very good tool to understand your product, website, and customers better. Must for any business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
