What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sirish R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
The best analytics software ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
When sending email campaigns, landing pages are very much crucial. Google Analytics helps users understand the performance of their landing pages and other webpages better. The main differentiator factor that I would say with Google Analytics is the precise and real time customer data and information that we get.
What is your favorite aspect of this product?
I like tracking the behavior flow of all my users. With Google Analytics, you can easily track upto 5 levels of user behavior which is of great use to me. Also, I like how the reports are visually presented to us
What do you dislike most about this product?
It might be difficult for new users to understand Google Analytics as it is very vast
What recommendations would you give to someone considering this product?
I would say, Google Analytics is a definite must for all companies to understand how their website is performing and I would definitely recommend this
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Hemanth G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Insightful software with a plethora of features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main differentiating factor with Google Analytics is the depth of insights that users are entitle to. Also, data visualization is quite good which makes it very easy to draw better insights
What is your favorite aspect of this product?
Tracking the user's overall journey through the product with Events and understanding their behaviour flow is my favorite aspect with Google Analytics
What do you dislike most about this product?
Google Analytics is so vast that it requires more time than usual to get accustomed to the platform. More support documents are needed
What recommendations would you give to someone considering this product?
Google Analytics is a very good platform to have when you want to improve the performance of your product as it provides great insights into user behaviour with your product. It is a great software to invest in
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Mohiuddin R.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2022
Analysis and Decision taking is now easy.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The platform's rich information makes it easier to comprehend user behavior and adjust website content accordingly. The dashboard provides us with information on user demographics, interaction patterns, and preferences with just a few lines of code added to our application code. It offers a number of extra capabilities that are fully adjustable and graphical user interfaces that can display even more information for more in-depth study.
What is your favorite aspect of this product?
It is essential in delivering website analytics because it is easy to use, trustworthy, interesting, makes the best use of data, and provides credible reports on nearly all of the topics that matter to the majority of website owners. helps me better understand what I need do for my website and blog every day so that I may improve my readership and outcomes.
What do you dislike most about this product?
Setting it up and customizing it was challenging. I still think there are many things on the site that are too advanced for a beginner to use to their full potential. For people like myself to know which features to employ for the maximum output, lessons for popular use cases like blog websites and portfolio websites would be beneficial.
What recommendations would you give to someone considering this product?
Any IT company should have it.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Efficient Service
- Less Friendly Negotiation
