What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Ondřej W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
A must have for your e-shop!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Basically that it does, saves and provides absolute everything from analysis, to customer behaviour, website speed and much more for zero cost! Sure, the cost here is possible your data that you share with them, but having an e-shop without GA? Not possible
What is your favorite aspect of this product?
Within a few minutes you can discover a lot of oppoturnities of your bussines, such as, who and from where and from which device joins your website?
What do you dislike most about this product?
Since GA has almost "endless" possibilites, you can end up wasting hours, days in GA going through data that might be interesting, but you cant do anything about it.
What recommendations would you give to someone considering this product?
Simply a must have for every ecommerce project!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Uchenna K.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2022
Good product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ability to gather complex data efficiently.
What is your favorite aspect of this product?
Report analysis
What do you dislike most about this product?
It has limited dashboarding capabilities so you must customize your specific report and is hard to cath thought if interacting several data streams
What recommendations would you give to someone considering this product?
When you think of work and learn? start with this product as there are lots of tutorial accessible for free to understad the product.
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Greeshma G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
review of google analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
the brand associated with it which has trust
What is your favorite aspect of this product?
data integration
What do you dislike most about this product?
nothing much
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
