What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Aviral G.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Aug 2022
Best web analytics service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers an easy and free way to track and analyze visitors on your website
What is your favorite aspect of this product?
It Visualize The Performance Of All Your Google Cloud Services, Go Apps, VMs, and More.
What do you dislike most about this product?
For many reasons, Google cannot track everything that happens on a web site so any numbers shown on reports should be treated as approximations.
What recommendations would you give to someone considering this product?
Google Analytics helps you get a more complete understanding of how your customers engage with your business so you can deliver better experiences and drive results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Priyank S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Multi functional complete analytical tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data is everything. Google provides very needed & helpful data for your website to improve your sales & revenues.
What is your favorite aspect of this product?
In-depth data for Audience, Acquisition and Behaviour are my favourite aspect because from there one can know about customer choice and its behaviour.
What do you dislike most about this product?
Nothing in the tool that dislike me
What recommendations would you give to someone considering this product?
Everyone must have to integrate Google Analytics tool in his website for seamless experience of your websites visitors and its behaviour.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Laura E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
The best analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is so much information
What is your favorite aspect of this product?
The ability to dive down into the data
What do you dislike most about this product?
It can be hard to navigate
What recommendations would you give to someone considering this product?
Use it! It's the best.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
