What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Robert J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
In-depth Performance of the website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More customer service and easy to use.
What is your favorite aspect of this product?
All of my websites have Google Analytics integrated. When compared to other analytics websites, it is one of the best. Simply insert the code in the website header to connect it with any website. Its real-time visitor feature is fantastic and provides a report that is entirely correct. I can now simply track the user session duration thanks to Google Analytics. That makes it easier for me to adjust and optimize my blog's performance in accordance with the analytics data. Now that function, which allows me to simply track the source of website traffic, is fantastic.
What do you dislike most about this product?
It would be wonderful if it started giving out visitor IP addresses because it enables us to stop hacker/spam bot attacks. To acquire the IP addresses of the visitors and ban the phone IP addresses, I must now install more plugins or utilize another service. Other than that, it's a fantastic tool for examining the website's overall performance.
What recommendations would you give to someone considering this product?
Knowing visitor metrics such as user retention, repeat visits, session length, real-time visitors, geographical information, devices used to access websites, and much more is helpful to me.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
jigna s.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2022
Complicated, but amazing nevertheless.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is a powerhouse - an all in one place to get the richest data possible for your needs. I don't think there's any better place.
What is your favorite aspect of this product?
The fact that you can integrate it with any website you own seamlessly is amazing. It offers so many in-depth analytics that are extremely useful for market research.
What do you dislike most about this product?
There are certain things and tasks that are very complicated and could be explained better in terms of tutorials or videos.
What recommendations would you give to someone considering this product?
If you're a trained professional and know your way around this software or have knowledge about advanced data analysis, just go for it blindly.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Muhammad Khalid S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Sep 2022
Easy to use.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easily we can tracks and reports website traffic
What is your favorite aspect of this product?
WE can track ore phones, email and password which we forget.
What do you dislike most about this product?
Nothing to say anything about dislikes.
What recommendations would you give to someone considering this product?
Strongly recommend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
