What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Gianluca L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
The most complete web analytics tool in the market
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with other products, API, Data access and Google's data behind it
What is your favorite aspect of this product?
The new reporting section is very useful in GA4
What do you dislike most about this product?
Customization limitation, data becomes incomplete when you have a granular breakdown.
What recommendations would you give to someone considering this product?
still the best out there
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Inspires Innovation
Natalie C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Huge amount of data but complicated
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is to my understanding the most accurate website monitoring service. It filters out a lot of bots that count the same user more than once. So you get really accurate data on how many people really visit the site, where they go and what they do. Rather than estimates.
What is your favorite aspect of this product?
I like how much it can be filtered. With so much data, a top down view is nice, but being able to drill down into source, medium and look at individual page performance is really useful.
What do you dislike most about this product?
It can be hard to use at first. With so much data its almost unavoidable, but there's a big learning curve. Training videos are available but they might require multiple views for the uninitiated.
What recommendations would you give to someone considering this product?
I would recommend completing the training provided, but also looking up specific advice on YouTube. There's a lot of advice available
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2022
Marketplace leader for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps our agency understand our website - and more importantly our clients' websites - at a more granular level than other site analytics platforms. GA helps us better understand the performance of marketing/advertising campaigns, content, products, and more.
What is your favorite aspect of this product?
Google Analytics 4 new integration with Google Ads allows users to see Google Ads data directly in GA.
What do you dislike most about this product?
There is little to no vendor support. You have to research and learn on your own, but Google does provide ample training materials.
What recommendations would you give to someone considering this product?
If you want a "free" website analytics tool that has a robust feature set, GA is the right choice. If you want more premium features and customization, you will need to evaluate other providers and pay for it.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
