What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Tim T.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Sets bar for analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The breadth and depth of the platform
What is your favorite aspect of this product?
Integration and ease of use
What do you dislike most about this product?
currently using Hubspot and the way the two process traffic data differs.
What recommendations would you give to someone considering this product?
This is ground zero for website analytics regardless of what other tool you may use
Pros
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
- Reliable
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Excellent service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information
What is your favorite aspect of this product?
Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete
What do you dislike most about this product?
What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account
What recommendations would you give to someone considering this product?
Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Vsevolod Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Best tool for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very feature reach, highly developed and mature product.
What is your favorite aspect of this product?
It is very sophisticated. It allows for deep analysis of data and getting insight from reports on how people behave during visit of your site.
What do you dislike most about this product?
It is not good at presenting data on long time frame, starting to "sample" data, skewing reported results.
What recommendations would you give to someone considering this product?
Be prepared to invest time in education, to realise full potential. Also highly recommend to complete Google certification program of Google Analytics
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
