What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2022
Marketplace leader for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps our agency understand our website - and more importantly our clients' websites - at a more granular level than other site analytics platforms. GA helps us better understand the performance of marketing/advertising campaigns, content, products, and more.
What is your favorite aspect of this product?
Google Analytics 4 new integration with Google Ads allows users to see Google Ads data directly in GA.
What do you dislike most about this product?
There is little to no vendor support. You have to research and learn on your own, but Google does provide ample training materials.
What recommendations would you give to someone considering this product?
If you want a "free" website analytics tool that has a robust feature set, GA is the right choice. If you want more premium features and customization, you will need to evaluate other providers and pay for it.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Andreina P.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Oct 2022
Digital presence for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics shows us the performance of our website as well as helps us make decisions about which marketing campaigns are working for our site, which customers we are acquiring and a good evaluation of the web with the amount of data we provide.
What is your favorite aspect of this product?
We are very happy with the web appearance that this provides us for business model, we have found which traffic source is functional for us and where we have to optimize the website according to the user query thanks to this we really enjoy the real time traffic data and seeing how the consumer navigates through the pages of the site.
What do you dislike most about this product?
With its last update the application had a big decline due to many errors both on its website and its mobile app, it had many bugs and the information stopped being clear, Since day 12/04/2019 it does not synchronize well. In the web version it does not show any information has as value 0.
What recommendations would you give to someone considering this product?
We recommend using Google Analytics for better tracking of the number of users at the time of entering a site, what interests they have with the page and help you better understand the content your content, blog or personal project. It is a great free resource.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Inspires Innovation
Fabio B.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Oct 2022
All the analytics you need!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Complexity and impact of datas
What is your favorite aspect of this product?
A lot of functions
What do you dislike most about this product?
A little difficult to unders
What recommendations would you give to someone considering this product?
There’s all you need
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
