What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Harshali R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Best tool to Analyse Website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool provides deep traffic analysis of website traffic like pages view, session, engagement time and more which helps me to increase traffic on my website. Main thing is I can create conversation goals for my website.
What is your favorite aspect of this product?
It is designed very simple which saves my time to check traffic and compare to the last month traffic. I can easily check every page traffic which are performing well and track the source from where we are getting traffic on the website.
What do you dislike most about this product?
Working perfectly. Nothing negative.
What recommendations would you give to someone considering this product?
It is very required tool if you want to analyse Website traffic and grow the website traffic.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Chad F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Website analyst
Likeliness to Recommend
What is your favorite aspect of this product?
Easy to integrate with WordPress through Google kite plugin.
What recommendations would you give to someone considering this product?
It's free
Pros
- Helps Innovate
- Over Delivered
- Includes Product Enhancements
- Reliable
Samuel A.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: End User of Application
Submitted Nov 2024
Incredible products but they can do better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A cheap and great ecosystem of products that work seamlessly together
What is your favorite aspect of this product?
Smooth integration with other Google products
What do you dislike most about this product?
Data could be very cumbersome to understand and Google data usage of personal data
What recommendations would you give to someone considering this product?
I strongly recommend this product, it is very cheap to use for a s starter and have great tutorials to guide your experience
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
