What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Avi P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2022
Overall solid analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google has a mass amount of data and experience with marketing, they are far ahead than the competition
What is your favorite aspect of this product?
The customizable paths and dashboards are amazing
What do you dislike most about this product?
I dislike the over complexity of the tool, unfortunately it's easy to get lost
What recommendations would you give to someone considering this product?
I'd recomend going through a proper course and training on Google analytics before adding it to your arsenal
Pros
- Helps Innovate
- Unique Features
- Acts with Integrity
- Generous Negotitation
Cons
- Vendor's Interest First
- Leverages Incumbent Status
- Less Inspiring
Tim T.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Sets bar for analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The breadth and depth of the platform
What is your favorite aspect of this product?
Integration and ease of use
What do you dislike most about this product?
currently using Hubspot and the way the two process traffic data differs.
What recommendations would you give to someone considering this product?
This is ground zero for website analytics regardless of what other tool you may use
Pros
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
- Reliable
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Excellent service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information
What is your favorite aspect of this product?
Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete
What do you dislike most about this product?
What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account
What recommendations would you give to someone considering this product?
Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
