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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

84

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Sophie R.

  • Role: Consultant
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Wonderful Solution.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

We are currently using Google Analytics to track the number of users and visitors to our websites. It also helps us see how our ads and business are performing and find ways to all ways make it better.

What is your favorite aspect of this product?

It is not only helpful and efficient in website tracking but also in marketing. Google Analytics sends us detailed reports on areas that need improvement and how to better the way we present our product out there on the market.

What do you dislike most about this product?

Finding your way around the website can be a bit tough during the first times.

What recommendations would you give to someone considering this product?

Google analytics can track traffic on our sites; websites and social media and helps with strategizing on how to improve our revenue generating activities.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Shivam K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

simplistic tool for monitoring website traffic

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Since 2020, I have been used Google Analytics. And it gets better every year. Tracking user behaviour on our websites is my main reliance on Google Analytics, especially when combined with Adwords. It enables me to change the adverts to make them more effective. The remarketing feature is also a bumper in this case. One of the best Google Suite tools, to put it simply. Since the prior time, the metrics have improved. Utilising Google Tag Manager and the Universal Code will make their integration simpler.

What is your favorite aspect of this product?

When attempting to identify who is accessing your website, from which articles and where, what content is being viewed, etc., GA (also known as Google Analytics) is your best buddy. The simplicity and clarity of GA's reports and graphics is a terrific advantage. Any domain or subdomain can be configured with Google Analytics in a matter of hours, and you can begin receiving data in a matter of days. It lets you identify issues and page load times, among other things, in addition to discovering who visits your website and enhancing site performance.

What do you dislike most about this product?

I haven't discovered any drawbacks to this tool based on my usage thus far. The interface, however, can be a bit awkward and challenging to use when you first use it.

What recommendations would you give to someone considering this product?

Everyone should at the very least be aware of Google Analytics, a fantastic tool! Even if the reporting isn't as thorough as a marketer might prefer, it nevertheless offers the fundamental information you need to draw insightful conclusions about the direction of your company. It is merely one more tool that aids in connecting ROI for the marketing and sales teams. Must-have business tool if you want to reach a broad network of audiences around the world.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elliana C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Fine tool for analysis of web traffic.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It is important in knowing where traffic on your website is coming from and how we can improve traffic on our websites. Google Analytics does a great job in analyzing the traffic.

What is your favorite aspect of this product?

Google analytics allows us to see our visitors in real time. We can see what content they interact with the most and how much time they spend. It gives us ideas on how to improve our businesses via our website.

What do you dislike most about this product?

The analysis are shallow. They need to be more detailed.

What recommendations would you give to someone considering this product?

For a free product, google analytics' performance is exceptional. It is definitely a great partner to have if you want your website to go to the next level.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Google Analytics Comparisons

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