What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Monica s.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2022
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has been deployed in my company to manage websites and identify the areas that need redesigns. It sends multiple reports on the progress of our websites
What is your favorite aspect of this product?
We can customize the ports with days, weeks months and even years. Google Analytics allows us to share the analytic reports through dashboards in any formats. It is also very simple to use.
What do you dislike most about this product?
It is very tough to get in touch with the customer service team.
What recommendations would you give to someone considering this product?
Google analytics is widely used for websites analytics so most people are familiar with with reports and can easily understand them.
Pros
- Continually Improving Product
- Unique Features
- Caring
- Saves Time
Laiken H.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Google Analytics Is so Reliable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The accuracy of Google Analytics differentiates it from other similar products.
What is your favorite aspect of this product?
The accuracy of Google Analytics makes it a top tool. Moreover, Google Analytics has amazing support team.
What do you dislike most about this product?
There is nothing I dislike about Google Analytics.
What recommendations would you give to someone considering this product?
If you want an accurate analytics tool, you should give Google Analytics a try and it won't disappoint you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Raman P.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Nov 2022
Helps us to understand our customers' needs.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics offers very unique features, such as proactive insights which detects new trends and important changes that we should be aware of. Also, reporting helps us to monitor activities on our site as they happen.
What is your favorite aspect of this product?
The Google machine learning feature has helped us to improve our ROI by 30%, by providing predictive insights from our data to help us know what our users are likely to purchase.
What do you dislike most about this product?
It has too much information which can be overwhelming to new users and therefore requires a learning curve.
What recommendations would you give to someone considering this product?
It is a fantastic product. We have been able to organize, access and visualize data to fit our business needs so they should give it a try.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
