What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Eliana J.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Google Analytics Offers Accuracy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The analytics offered by Google Analytics are easy to understand and highly accurate. Google Analytics is reliable and easy to manage.
What is your favorite aspect of this product?
Google Analytics offers a free plan, which is very resourceful. The technical support team of Google Analytics is amazing.
What do you dislike most about this product?
The free version of Google Analytics has limitations. However, Google Analytics is incredible to use.
What recommendations would you give to someone considering this product?
Google Analytics is a game changer. It has reliable features. Therefore, you should give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jonathan T.
- Role: Operations
- Industry: Energy
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This web analytics service offers accuracy, which makes it the best. Additionally, web analytics service is highly affordable.
What is your favorite aspect of this product?
The accuracy offered by this web analytics service makes it a game changer for us. We are now able to learn more about our clients online with the help of this web analytics service.
What do you dislike most about this product?
This web analytics service is so perfect for us. I have never experienced any challenges when using this web analytics service.
What recommendations would you give to someone considering this product?
I recommend this web analytics service and you will enjoy accuracy and affordability.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Priya K.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
It is a valuable tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It tracks online traffic which lets you to understand the channels that are most profitable for your website, and this helps me to improve your traffic generation.
What is your favorite aspect of this product?
I love that by providing in-depth insights into my website I can know how my actions perform, and this has helped to increase my return on investments by 20%. Also, it perfectly integrates with other Google services
What do you dislike most about this product?
It has many useful features that are very valuable to collect data. I don't dislike anything about it.
What recommendations would you give to someone considering this product?
It is a great product. Google Analytics help you to understand your customers and visitors user behavior and change the way you interact with them in the most optimized way.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
