What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Tyrone V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
"Make data-driven decisions!"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike many enterprise-level analytics tools, Google Analytics offers a comprehensive suite of features for free, making it accessible for small businesses, startups, and personal projects.
What is your favorite aspect of this product?
Google Analytics provides advanced tools for analyzing website traffic, conversions, and user engagement, all for free, making it an invaluable tool for small businesses.
What do you dislike most about this product?
While real-time data is available, Google Analytics is not built for real-time personalization or adaptive content delivery, which may be necessary for websites that require dynamic user experiences.
What recommendations would you give to someone considering this product?
Google Analytics collects a vast amount of data on website performance, including traffic sources, user behavior, session duration, bounce rate, and more, helping businesses make data-driven decisions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chad R.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Decoding Data: Google Analytics for Insights.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I can’t overstate how integral Google Analytics has become to our team’s daily workflow. From monitoring website traffic to tracking the success of ad campaigns, it’s the backbone of our data strategy. Google Analytics doesn’t just give us numbers—it offers actionable insights that we can pass on to the marketing team, helping them fine-tune campaigns in real-time.
What is your favorite aspect of this product?
The real win here is the custom reporting. You can create personalized dashboards that track exactly what matters to your business. For instance, we’ve set up reports that track specific client KPIs like page load speed and bounce rate, which lets us get very granular in our analysis. This allows both IT and marketing teams to focus on metrics that drive decisions, cutting through the noise of unnecessary data.
What do you dislike most about this product?
. Sometimes, navigating through the interface to find specific reports or data points can feel like a scavenger hunt. Additionally, the sampling issues when pulling large sets of data can be frustrating if you’re trying to get an accurate snapshot of performance.
What recommendations would you give to someone considering this product?
If you’re not using Google Analytics already, I’d highly recommend it to any IT or marketing team. It’s indispensable for making data-driven decisions that lead to better results.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Muhammad Moaaz N.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Nov 2024
A no brainer product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
ITS CUSTOMIZABLE
What is your favorite aspect of this product?
EASE OF USE
What do you dislike most about this product?
A FEW RESTRICTIONS
What recommendations would you give to someone considering this product?
UNDERSTAND THE LEVEL OF INSIGHTS YOU NEED
Pros
- Effective Service
- Saves Time
- Acts with Integrity
- Appreciates Incumbent Status
