What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sujit Kumar P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
I loved this product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is pretty easy to use. Even a beginner can easily learn how to use this product.
What is your favorite aspect of this product?
There are number of favorite aspects. User tracking is very nice accept. we can find from where users are browsing are website. Demographics allocation is fantastic. Setting up a goal is pretty easy and gives a good result, etc.
What do you dislike most about this product?
There are nothing which I dislike but I would love to see the exact tracking of users which analytics says target not set. Google Analytics doesn't display some keywords from which users are browsing our website Organically. It says Target not set. I would love to see that exact data.
What recommendations would you give to someone considering this product?
I will recommend all the digital marketer colleagues to use this for your clients.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Saleem A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Honest review of Google analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since our application had a process, it was essential for us to see where people are leaving it. Since a user may leave the program by a different path in the workflow, it's also crucial to understand which feature or route the user finds challenging. It's crucial to understand how much a function was utilized prior to a customer subscribing in a subscription-based business. Thus, these are some of the situations where Google Analytics is really beneficial.
What is your favorite aspect of this product?
One of the most effective tools I have ever used is Google Analytics. Despite being free, it is the best paid tool available. It collects practically every aspect of the website's performance data. Knowing how visitors are interacting with my website is helpful to me. Which article is generating the most traffic from which country and using which gadget. It has a fantastic real-time visitor feature. It is simple to measure user clicks, page visits, repeat visitors, and session length. I really like that the post can distinguish between paid visitors from Google advertisements and organic traffic. It demonstrates how well Google ads work and w
What do you dislike most about this product?
I have not yet discovered any significant problems. There are still a ton of undeveloped capabilities in Google Analytics. It is a strong tool for website performance analysis.
What recommendations would you give to someone considering this product?
Our application had a workflow, so it was essential for us to see where users are leaving it. Additionally, users can leave the workflow at any point, so it's crucial to understand which feature or path is problematic for them. It's crucial to understand how far a user used a feature prior to subscribing in a subscription-based business. Google Analytics is therefore quite useful in these areas.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chandrashekhar K.
- Role: Operations
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
Good tool for web analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Regular updates
What is your favorite aspect of this product?
The option to create custom reports or edit existing ones
What do you dislike most about this product?
The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time
What recommendations would you give to someone considering this product?
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Continually Improving Product
