What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Somendra K.
- Role: Information Technology
- Industry: Utilities
- Involvement: IT Leader or Manager
Submitted Dec 2022
Google Analytics ease of use is amazing
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The integration of Google Analytics was extremely simple and easy for tech novices to setup.
What is your favorite aspect of this product?
Google Analytics tells us about the insights of our company or personal website.
What do you dislike most about this product?
It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
What recommendations would you give to someone considering this product?
I had an amazing experience where I got introduced to a new world of data collection.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Rushdi A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Great tool to use, from SME to large enterprise.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I would say its the initial low cost of entry and beginning to get a good grip of your data - it helps smaller business understand data and analyze their customer journey a lot more thoughtfully than other competitors that start off free.
What is your favorite aspect of this product?
Easy integration with websites, by far one of the easiest things the team had to integrate into our backend.
What do you dislike most about this product?
Lack of experimentation tools to allow for different testing with the data/analysis.
What recommendations would you give to someone considering this product?
Give it a go - a lot to gain and very little to lose as the start off costs are minimal at best.
Pros
- Continually Improving Product
- Saves Time
- Helps Innovate
- Reliable
Cons
- Under Delivered
Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2022
GA4 GBQ GTM and Audience Activation
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GBQ, audiences activation, synergies and seamlessness with GMP
What is your favorite aspect of this product?
Potential and Capabilities
What do you dislike most about this product?
NA; as with any value potentiating platform time effort iteration and continuous improvement necessary
What recommendations would you give to someone considering this product?
Capitalize on the GCP expansive value adding offerings
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
