What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
very accurate data, recommended
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy for me to differentiate between Google analytics and other similar companies because apart from the fact that it is one of the companies that analyzes the data of a web page and that comes from Google, it has been able to remain among the best in its field, this means that has stood out a lot in recent years, due to its stability, its technical support and how easy it is to use
What is your favorite aspect of this product?
Google analytics is a tool that Google provides us to be able to have more information about the people who visit our websites, among other very important data such as being able to establish a pattern of people who visit our website, be it country, city, device, age. , browser or explorer, there is also the possibility of knowing how long the person was inside the website and if there was multimedia interaction, thus allowing me to know if they like the information or data they posted on the web because this tool points me towards the person entertained her or not
What do you dislike most about this product?
Something bad about Google analytics is that the code has to be in the header part of the website and since it is sometimes complicated for new people I think it could be made a little easier for these people, I think they could do it like that the person enters a link and automatically I know it will organize everything and the code will be placed where it should go and thus prevent them from doing it wrong, in my case it has never been difficult for me, the data that it normally returns is very accurate, although the last error I had, was that the code they gave me was wrong and I didn't see any data from my website
What recommendations would you give to someone considering this product?
Creating and maintaining a website requires that we have a good attention to our public, therefore we must take care and keep abreast of what our public likes and does not like and there is no better tool than Google analytics for this job since It shows us everything graphically or in details written in numbers as well. Its best feature is the stability, security and accuracy of the data that it provides us from our website and therefore its use is recommended
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Rubina M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Amazing tool for web analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on your design works better or which page is more attractive.
What is your favorite aspect of this product?
On-site live analytics help you see where people are clicking on your website in real-time. One of the most important features is which link users click on a site.
What do you dislike most about this product?
This tool necessitates a large number of manual adjustments.
What recommendations would you give to someone considering this product?
I think that Google Analytics is a great tool and don’t know why everyone wouldn’t use it on their websites, apps, etc. It’s free; just takes time and effort to learn how to find the information you want once it is set up. I especially like how you can set up custom goals and reports for anything you are interested in seeing. I often find that I track the pages on my websites that are visited the list often and what marketing campaigns are bringing people to my site.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Fair
Dedan M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
Improved Product Analytics With Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, it is easy to handle both product and web analytics. The software also comes with some great mobile analytics features.
What is your favorite aspect of this product?
Using Google Analytics is easy and the software is seamless to understand With Google Analytics, understanding business analytics is easy
What do you dislike most about this product?
Not many hurdles and Google Analytics has been great
What recommendations would you give to someone considering this product?
I recommend Google Analytics for both web and product analytics
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
