What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Patriciah J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Dec 2022
Google Analytics Offers Accuracy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a powerful tool because all its features guarantees accuracy and reliability. With Google Analytics, we are able to customize our marketing and target the right audience after getting accurate insights.
What is your favorite aspect of this product?
Google Analytics has the best features that makes work easier for us. With Google Analytics, we are able to track our clients' behaviors on our websites and improve our marketing.
What do you dislike most about this product?
I like the amazing features of Google Analytics. Therefore, there is no aspect of Google Analytics that irritates me.
What recommendations would you give to someone considering this product?
Google Analytics is an affordable tool that will give you accurate insights all year long. Go for it and you will enjoy its reliability and affordability.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shane M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Google Analytics, Positive Recommendation!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The integration of other Google products feels organic and natural. It creates a great ecosystem to work in. Eg, Google Marketing Platform
What is your favorite aspect of this product?
Ability to make decisions and gain insight from the product. EG, on a client using the product allows a complete tracking solution across marketing channels that articulate all their data.
What do you dislike most about this product?
Very rarely, but it does glitch when adding complicated filters, but this may be the internet connection and lots of other macro factors as well.
What recommendations would you give to someone considering this product?
Go for it, It's going to in my opinion add value in multiple ways. The ceiling is infinite.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Jill G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Market leader, powerful tool, steep learning curve
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the market leader in the website analytics space. I think the greatest barriers to use are the steep learning curve and the ability to set up Google Analytics correctly. Before you hire a professional to implement this tool for you, ensure that they have taken adequate training, can demonstrate hands-on expertise, and provides you with reference clients.
What is your favorite aspect of this product?
The breadth and depth of metrics available, coupled with configuration options, allows companies to track the metrics they need for their business.
What do you dislike most about this product?
Google Analytics is a complicated tool.
What recommendations would you give to someone considering this product?
Talk to other businesses about how they use Google Analytics, and the benefits they gain from using it. Have someone walk you through a demo with real-life data to better understand its features and capabilities. If you do not have in-house staff to do this, then hire a well-trained professional with referenceable implementation projects and clients.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Efficient Service
