What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Dedan M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
Improved Product Analytics With Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, it is easy to handle both product and web analytics. The software also comes with some great mobile analytics features.
What is your favorite aspect of this product?
Using Google Analytics is easy and the software is seamless to understand With Google Analytics, understanding business analytics is easy
What do you dislike most about this product?
Not many hurdles and Google Analytics has been great
What recommendations would you give to someone considering this product?
I recommend Google Analytics for both web and product analytics
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Kathy J.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Fast and Accurate Tool for All Sizes of Businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different from other similar products because it is suitable for all sizes of businesses. Moreover, Google Analytics is incredible because of how fast it works in providing insights.
What is your favorite aspect of this product?
The efficiency and speed of Google Analytics makes it a powerful business intelligence tool. Google Analytics offers accurate intelligence that allows us to make concrete and informed decisions.
What do you dislike most about this product?
Google Analytics has amazing capabilities. No challenges experienced when using Google Analytics.
What recommendations would you give to someone considering this product?
I like to recommend Google Analytics because I know it will never disappoint you. Google Analytics will give you the right intelligence that your business needs to grow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Scott D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2022
Great Tool!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
You can see all of our sites and apps in one setting
What is your favorite aspect of this product?
Ease of use and robustness of data
What do you dislike most about this product?
Sometimes have trouble drilling down
What recommendations would you give to someone considering this product?
Very helpful for analytics especially when selling banners
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
