What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Fagan N.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2023
Likeliness to Recommend
Pros
- Performance Enhancing
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Cons
- Commodity Features
- Less Efficient Service
- Less Effective Service
Mohit Y.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2023
Very powerful but difficult to implement
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Usually, I would have written a distinction but Google Analytics is a category creator in itself, and nothing comes close to it. Furthermore, its integration with other Google Tools such as Webmaster Tools makes it tremendously powerful getting data with even the most comprehensive internal custom solutions cannot compete with.
What is your favorite aspect of this product?
The new predictive analytics and real time analytics add tremendous value to our ongoing efforts no longer we need to wait for 24 hours to get results of a new campaign we can track time on a real time basis. The predictive analytics while is not something too elegant but every once in a while they will throw an insight that you might miss with all the data being processed by Analytics and works like a nifty assistant.
What do you dislike most about this product?
Google's usage of data sampling and limiting insights when sample size is small are my primary issues with otherwise an excellent solution.
What recommendations would you give to someone considering this product?
Nothing comes close to Google Analytics as long as you have the requisite trained manpower to harness it, further free advanced certifications are being offered by Google itself that you can take a look at if you want to do it yourself. There are lot of custom scripts that are out there and it won't hurt to check some third party resources such as Neil Patel, Labnol and Moz from time to time to keep yourself updated.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ram B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Not a big fan
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The fact that its has brought in features like Website analysis which is good to track traffic, different from the regular BI products.
What is your favorite aspect of this product?
Creating reports and dashboards for website monitoring is like 1-2-3 and done.
What do you dislike most about this product?
I could integrate more BI features to make it a wholesome product.
What recommendations would you give to someone considering this product?
If you want to create and analyze your website data with a trusted brand, you must choose google
Pros
- Reliable
- Efficient Service
- Effective Service
- Saves Time
