What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2023
An essential tool for website analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Analysis data (line graphs, bar graphs, etc.), through which you can determine the number of views of the home page. We had several websites, but each site had different numeric values. So we could customize the numeric values according to each site.
What is your favorite aspect of this product?
We can see the number of visits and the keywords you used to get traffic if we have our site and can link to it. The great thing is: With this tool alone we can get all the data we need in one go. In the analysis of the access to our company's website, we analyzed it with the help of the trend of the active users and the number of accesses by each medium through the analysis function (line graph).
What do you dislike most about this product?
First, it isn't easy to understand how to install Analytics when using the site. It would be nice if there were a support window, but it doesn't exist because it's free, and if you don't have an IT person in charge, the barrier can be a bit high.
What recommendations would you give to someone considering this product?
provide this information. It is easy to understand which pages need to be improved because we can see the features that contributed to the problems, the scores, the bounce rates, and the abandoned pages.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Truc N.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Comprehensive website traffic analysis tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of use: Google Analytics is known for its user-friendly interface, making it accessible to users of all skill levels. Data quality: Google Analytics is built on a robust infrastructure that provides high-quality data and reliable tracking. Global scale: Google Analytics has a global reach, with support for multiple languages and the ability to track traffic from around the world.
What is your favorite aspect of this product?
Insights into user behavior: Google Analytics provides detailed insights into how users interact with a website, including pageviews, bounce rate, time on site, and more, which can be used to improve the overall user experience. Demographic information: Google Analytics provides demographic information about website visitors, such as age, gender, and location, which can be useful for tailoring content and marketing efforts to specific audiences. Traffic sources: Google Analytics provides information about where website traffic is coming from, including search engines, social media, referrals, and direct traffic, which can be used to optimiz
What do you dislike most about this product?
Steep learning curve: While Google Analytics is known for its user-friendly interface, it can be complex to set up and use, especially for users who are new to web analytics. Limited real-time data: Google Analytics provides real-time data, but it can be limited in scope and may not always be accurate, making it difficult to use for some real-time reporting needs.
What recommendations would you give to someone considering this product?
Determine your goals: Before you start using Google Analytics, take some time to determine what you want to track and what insights you're hoping to gain. This will help you configure the tool to meet your specific needs and ensure that you get the most out of the product. Learn the basics: Google Analytics has a lot of features and functionality, so it's important to spend some time learning the basics before diving in. This will help you get up to speed quickly and avoid frustration down the line.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abel B.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Efficiency, Effectiveness
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It have a special way of representing data, and it gives a good report on the data analyzed
What is your favorite aspect of this product?
Good representation of data
What do you dislike most about this product?
It unfriendly at start
What recommendations would you give to someone considering this product?
He Should know more about reading some data chart before implementing analytic on his site
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
