What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Zack L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Your Key to Website Success
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The product integrates well with other Google tools, such as Google Ads and Google Search Console, providing a comprehensive view of marketing and advertising efforts.
What is your favorite aspect of this product?
The custom dashboards and reports make it easy to understand and analyze data, and the insights gained have been instrumental in making informed decisions about website optimization and marketing strategies.
What do you dislike most about this product?
the vast amount of data can sometimes be overwhelming and difficult to interpret, especially for less experienced users.
What recommendations would you give to someone considering this product?
I would highly recommend Google Analytics to anyone looking for a comprehensive website tracking and analysis tool. The product is easy to use and provides valuable insights that can help improve website performance and drive business growth. It's important to allocate sufficient time for setting up and learning the product to get the most out of it.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Acts with Integrity
Angeline J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2023
Google Analytics Is Fantastic and Easy to Use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use to this business intelligence platform makes everything perfect for us and makes this tool better than its competitors. I also love the accuracy of Google Analytics.
What is your favorite aspect of this product?
Google Analytics has an incredible and intuitive interface that enables us to get insights with ease. Using and implementing Google Analytics is very easy. Google Analytics has amazing features.
What do you dislike most about this product?
I do not dislike anything about Google Analytics. Google Analytics has great capabilities and accurate features. Google Analytics is highly reliable.
What recommendations would you give to someone considering this product?
I would like to recommend Google Analytics. Google Analytics has been so amazing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ellen A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
An easy to use tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides features for tracking user behavior, such as tracking user interactions with website content, which is very important for me in monitoring user activity on the website and identifying potential security incidents.
What is your favorite aspect of this product?
Google Analytics can be advantageous in monitoring website traffic and identifying potential security incidents, such as unauthorized access attempts or malicious traffic.
What do you dislike most about this product?
I love every aspect and feature of Google Analytics.
What recommendations would you give to someone considering this product?
Google Analytics integrates with other Google products, such as Google Ads, making it a comprehensive solution for website analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
