What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Abel B.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Efficiency, Effectiveness
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It have a special way of representing data, and it gives a good report on the data analyzed
What is your favorite aspect of this product?
Good representation of data
What do you dislike most about this product?
It unfriendly at start
What recommendations would you give to someone considering this product?
He Should know more about reading some data chart before implementing analytic on his site
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
Patricio G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Good information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics differs from similar companies in that it has the stability and support to offer a quality service. This is because the company has a team of highly qualified professionals who work with advanced tools and techniques to offer the best results. In addition, the company has extensive experience in the sector and a large database to be able to offer more precise analysis. This company also offers an advisory service to help customers make better decisions.
What is your favorite aspect of this product?
The best thing about google analytics is the way it works, it is very good for obtaining statistical information about your website visitors. It is also very useful to understand user behavior and to obtain information about the origin of visitors. Additionally, it offers a wealth of tools and charts to help users better understand the data and make informed decisions. Lastly, the service is free, which helps businesses keep costs down. And of course the user interface is very intuitive and easy to use.
What do you dislike most about this product?
My least favorite or disliked thing about google analytics is that it's sometimes hard to understand the graphs and reports generated, especially if you're new to the area. Many times the language used is very technical and complicated. Also, there are many features and tools to learn, which can be overwhelming for beginners. I also want it to be more intuitive so that it is easier to use for people without prior knowledge of the tool.
What recommendations would you give to someone considering this product?
For those who want to use google analytics, my recommendation is that they learn about the subject and become familiar with the tool. There are many resources online that can help you learn how to set up and use Google Analytics. Also, there are many books and courses available for those who wish to gain a deeper understanding. Once the process is understood, it is important to configure the tool properly to get the best results. This means setting up goals, tags, and segments in the right way to collect the most useful information...
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Samantha S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
"I have had a great experience while using it.!!"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Audience Insights: Google Analytics provides detailed information about the demographics, interests, and behaviors of website visitors.
What is your favorite aspect of this product?
Google Analytics helps me to track the sources of website traffic and identify any suspicious behavior, such as a sudden increase in traffic from a specific location or an unusual pattern of activity.
What do you dislike most about this product?
Google Analytics collects a large amount of personal data, including IP addresses and user behavior. This information is stored by Google, which raises privacy concerns for me.
What recommendations would you give to someone considering this product?
They should give it a try. Google Analytics provides insights into the performance of mobile apps, including information about app usage, user engagement, and conversion rates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
