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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

84

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Agnes J.

  • Role: Industry Specific Role
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

The Features of Google Analytics Are Powerful

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The incredible features and accuracy of Google Analytics has been making a spectacular software. This software offers multiple free features that allows us to get accurate data about our website.

What is your favorite aspect of this product?

I am glad about Google Analytics because its affordability is unbeatable. Moreover, Google Analytics has been easy to use and reliable.

What do you dislike most about this product?

I have zero reasons to dislike Google Analytics. Google Analytics is flawless and easy to manage.

What recommendations would you give to someone considering this product?

Google Analytics is incredible and accurate to use. I highly recommend Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gonzalo S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

An essential tool for website analysis

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Analysis data (line graphs, bar graphs, etc.), through which you can determine the number of views of the home page. We had several websites, but each site had different numeric values. So we could customize the numeric values according to each site.

What is your favorite aspect of this product?

We can see the number of visits and the keywords you used to get traffic if we have our site and can link to it. The great thing is: With this tool alone we can get all the data we need in one go. In the analysis of the access to our company's website, we analyzed it with the help of the trend of the active users and the number of accesses by each medium through the analysis function (line graph).

What do you dislike most about this product?

First, it isn't easy to understand how to install Analytics when using the site. It would be nice if there were a support window, but it doesn't exist because it's free, and if you don't have an IT person in charge, the barrier can be a bit high.

What recommendations would you give to someone considering this product?

provide this information. It is easy to understand which pages need to be improved because we can see the features that contributed to the problems, the scores, the bounce rates, and the abandoned pages.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Truc N.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Comprehensive website traffic analysis tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Ease of use: Google Analytics is known for its user-friendly interface, making it accessible to users of all skill levels. Data quality: Google Analytics is built on a robust infrastructure that provides high-quality data and reliable tracking. Global scale: Google Analytics has a global reach, with support for multiple languages and the ability to track traffic from around the world.

What is your favorite aspect of this product?

Insights into user behavior: Google Analytics provides detailed insights into how users interact with a website, including pageviews, bounce rate, time on site, and more, which can be used to improve the overall user experience. Demographic information: Google Analytics provides demographic information about website visitors, such as age, gender, and location, which can be useful for tailoring content and marketing efforts to specific audiences. Traffic sources: Google Analytics provides information about where website traffic is coming from, including search engines, social media, referrals, and direct traffic, which can be used to optimiz

What do you dislike most about this product?

Steep learning curve: While Google Analytics is known for its user-friendly interface, it can be complex to set up and use, especially for users who are new to web analytics. Limited real-time data: Google Analytics provides real-time data, but it can be limited in scope and may not always be accurate, making it difficult to use for some real-time reporting needs.

What recommendations would you give to someone considering this product?

Determine your goals: Before you start using Google Analytics, take some time to determine what you want to track and what insights you're hoping to gain. This will help you configure the tool to meet your specific needs and ensure that you get the most out of the product. Learn the basics: Google Analytics has a lot of features and functionality, so it's important to spend some time learning the basics before diving in. This will help you get up to speed quickly and avoid frustration down the line.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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